Enterprise

Generative AI is bringing back cloud demand after IT budgets were slashed, which could be a big win for Amazon

Adam Selipsky, the CEO of AWS, during his keynote address at AWS re:Invent 2022.
Adam Selipsky, the CEO of AWS, during his keynote address at AWS re:Invent 2022. AWS
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The big cloud-computing budget cut could be subsiding thanks to generative AI, and Amazon Web Services could benefit massively, according to a new survey of CIOs from Mizuho Bank. 

In anticipation of a recession, companies began to slash IT budgets last year, causing the cloud-computing industry's first-ever slowdown. Just last quarter, cloud deals took about 50% longer than typical to close, and discounts of about 30% to 40% were common for cloud services across the board, according to Mizuho Bank's survey of CIOs at 300 Fortune 1000 companies.

Since then, cloud deals have closed at a "normal" rate in the second quarter, and cloud providers largely only made price concessions when large customers signed multiyear contracts, the survey shows.

CIOs who were focused on trimming cloud budgets in the first quarter are now looking to spend those savings on generative AI. As customers race to implement generative-AI technology and buy the cloud storage and services needed to support it, AWS is poised to take advantage of it, the Mizuho report said. 

"Generative AI is driving the next super cycle of cloud adoption that accelerates mass-market migration over the next few years, since the new technology can only deploy efficiently in the cloud," the report said. 

Customers are especially excited about Bedrock, Amazon's foundational model for developers to build generative AI on, because of its privacy features, the survey said. Mizuho Bank estimates that AWS Bedrock, announced in April, has garnered a list of 200 companies waiting to train and launch generative-AI apps. 

This could be a boost to AWS, the market's leading cloud provider. AWS reported its slowest growth rate to date for the first quarter of 2023. The increase of about 16% paled in comparison to the roughly 40% jump AWS tracked for the first quarter of 2022. While AWS still turned a profit in Q1, its slowdown was "unwelcome," Bernstein tech analysts wrote at the time. 

AWS's biggest rival, Microsoft, has invested billions in OpenAI, the maker of ChatGPT; and Google introduced Bard, its own generative-AI chatbot, earlier this year. Analysts had previously said that AWS lagged behind its competitors in the AI race. The Mizuho Bank survey shows that CIOs may feel differently.

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Ellen Thomas Business Insider
Ellen Thomas
Ellen Thomas was an investigative reporter on Business Insider's technology desk. Her recent work focused on the data center construction boom, energy, and the economy."The True Cost of Data Centers" series won the 2025 George Polk Award for Environmental Reporting and a Best in Business honorable mention from the Society for Advancing Business Editing and Writing (SABEW). Her investigation on Amazon data centers in Virginia was honored in 2024 by the National Association of Real Estate Editors. Occasionally, public records searches lead her to work off-beat. Recent coverage includes Floyd Mayweather's financial troubles and ICE's $1 billion in warehouse purchases under former DHS Secretary Kristi Noem. Before joining Business Insider, Ellen spent five years covering retail and the beauty industry for WWD. Selected stories:Data centersAmazon built a data center empire in Northern Virginia. It's using as much energy as a major city.Data centers have become an economic powerhouse. Now they're throwing their weight around in Virginia politics. SCOOP: An on-site natural gas plant will power Stargate's first data center in TexasIn the biggest market for data centers, Big Tech flashes cash and influenceOracle got big tax breaks in Texas. Now its going back for more.ICEHere's where ICE is spending big to turn warehouses into detention centersFloyd MayweatherIRS seeks $7.3 million from Floyd MayweatherFloyd Mayweather accused in lawsuits of owing millions for luxury watches, gold, and rent on palatial apartmentMoney to blow: Inside Floyd Mayweather's lavish, debt-filled post-boxing lifeFloyd Mayweather's fitness business is on the ropes. Gym owners are punching back.Floyd Mayweather Jr. bragged about a $400 million property deal. There's just one problem. SalesforceSCOOP: Slack CEO Stewart Butterfield to exit in JanuaryLeaked document lays out Salesforce plan to hit 30% marginsBenioff v. Benioff: Inside 18 Difficult Months at SalesforceRetailUnilever bought Dollar Shave Club for $1 billion. Now, insiders — and even its own CEO — are calling the acquisition a failure. Lady Gaga's Haus Beauty launch on Amazon bombed and triggered a 'mass exodus' of talent. Now its pinning its hopes on a rebrand and Sephora debut. How a German princess and political journalist and with a powerful royal social network became the CEO of the Kardashian beauty brands