Tech

Hey Young, Hot New Yorkers: Why Aren't You Building Useful Businesses?

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Gauri Manglik
Gauri Manglik is getting attention for her startup, SpotOn. But SpotOn is another check-in app that was built off of Foursquare's API. 

This morning we grabbed breakfast with Jonathan Hefter of Neverware. 

Neverware makes old computers run like new by accessing the latest software via the cloud. It's a good solution for schools that can't afford to keep updating computer software.

Out of all the founders on the 25 and under tech star list, Hefter was the only person our commenters respected.

"When will Gen Y start solving real problems? You have a handful of people getting rich off some crappy app where the root of all monetization is always advertising. Where's the next Apple? I don't care where the next check in app is," one commenter wrote.

"Only one of them—Jonathan Hefter—seems to be doing anything that actually helps people in a meaningful way," wrote another.

When you think about it, the commenters are right.  Young founders build companies off existing APIs, like Foursquare and Facebook. And when you build an application that merely piggybacks on someone else's invention, you add significantly less value to society.

Hefter came up with a good analogy.  "In biology, you learn that grass absorbs 10% of the sun's energy. The cows that eat the grass absorb some of the energy, but not as much energy as the grass. When you build off a company's API, you get further and further from the source."

Young founders seem to be enthralled with building fun but meaningless apps.  They're building "companies" based on want, not need.  As Venture Capitalist Mark Suster said, "The auto industry alone is a $1.6 trillion industry, and you want to f*ck with bars and restaurants?!"

Maybe young founders are doing this because it is their first stab at entrepreneurship, and it's easier to win a hackathon than it is to build a world-changing business. 

Or, maybe it's because young founders haven't seen enough of the world. They haven't witnessed real problems that need to be solved. 

Maybe investors are to blame. That's what Hefter thinks.

"If I'm selling a $100 ice cream cone and you, living in an educated society, buy it, who's fault is that?"

In other words, it's not wrong for entrepreneurs to accept millions of dollars. VCs are enabling pointless businesses by funding them. 

Maybe we're enablers too, because we write about the startups they fund.

There are a handful of young founders who are doing good for society. Unfortunately people like Hefter seem to be the exception, not the rule.

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Alyson is the Editor-in-Chief and CCO at Fortune.  She was previously a co Editor-in-Chief overseeing Business Insider's tech and business coverage.She joined Business Insider in July 2008 as the company's sixth employee. She started as a sales planner before joining the editorial team in 2010, where she became a startup reporter and was first to cover some of today's largest tech companies, including Pinterest, Tinder, Instagram, Uber and Snap. Alyson rose to become a senior correspondent, then Executive Editor.She was appointed Editor-in-Chief of Business Insider in 2016, at which point she became the youngest and only woman to run a global business publication. Under her leadership, the business division has grown to hundreds of  millions of monthly readers.Alyson was a host of  Insider's conferences and launched a podcast, "Success! How I Did It," where she interviewed influencers ranging from Sheryl Sandberg to Steve Ballmer about their career paths (subscribe on iTunes here).She has appeared on ABC, Good Morning America, Al Jazeera, MSNBC, CNBC, CNN, and CBC, and she has interviewed media personalities such as Megyn Kelly, technology leaders like Fred Wilson, political leaders like John Brennan, and sports star LeBron James. She is a judge for the prestigious Gerald Loeb Awards in business journalism, and has been named one of Min's Rising Stars in Media, as well as Folio's 2017 Top Women in Media.She graduated from Syracuse University's Newhouse School of Public Communications, where she majored in psychology and advertising.You can read some of her investigative articles here:— Leaked videos reveal the true founding story of Snapchat— The founder who dumped Jared Kushner: Inside the phone call that left the White House star in a fit of rage— The downfall of billion-dollar startup, Fab— How a startup that raised the largest seed round in Silicon Valley history blew itself up before it even launched— The dark side of Facebook, where people lie, cheat, and make millions— A profile of Uber's controversial CEO, Travis Kalanick— The mystery of Jody Sherman, a founder who was driven to suicide and left behind a shocking business disasterDisclosure: Alyson owns bitcoin and Snap. She is also an investor in The Spun, a sports-media startup founded by her husband.