Enterprise

Two Former Amazon Executives Raise $1 Billion To Kill Amazon In India

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Flipkart founders  Getty Images

Flipkart, India’s largest online retailer founded by two former Amazon executives, just raised $1 billion in its latest round of funding, according to The Wall Street Journal.

Singapore sovereign-wealth fund GIC joined existing investors including Tiger Global Management LLC, Accel Partners, and Morgan Stanley Investment Management for today’s round of funding. 

Flipkart is an online marketplace that was founded in 2007. It's where third-party vendors sell products, ranging from books and clothing to electronics. Much like Amazon Marketplace and China’s Alibaba, Flipkart makes money off the transaction fee on products sold on its website.

More than 22 million registered users and 3,000 merchants currently use the Flipkart marketplace, according to The Wall Street Journal. More than $1 billion worth of products have been sold on the site over the last 12 months, it said.

Today’s funding is the largest in Indian online commerce history and the second-largest single-round of funding globally, after the $1.2 billion raised by Uber last month, according to Quartz. It said the company was valued at around $5 billion.

The company said it will spend most of today’s funding to boost its mobile offerings, which includes, much like Amazon, its own line of smartphones. 

"We believe that India can produce a $100 billion Internet company in the next five years and we want to be that company," Flipkart’s cofounder and CEO Sachin Bansal told The Wall Street Journal.

The Indian online retail sector has been growing at a rapid pace recently. It is estimated to be over $3 billion this year, but is projected to reach a value of $50 billion by 2020, according to a report by Wharton Digital Press. Local e-commerce stores like Flipkart and Snapdeal are in direct competition with newcomers Amazon and eBay for a bigger marketshare.

Amazon launched its online marketplace in India last year. According to Wharton, Amazon currently has 5,000 merchants selling over 15 million products, grossing over $200 million in sales.

Prior to today’s round, Flipkart had raised $760 million in total, including a $210 million funding from earlier this year. Although an IPO seems like the natural next step for Flipkart, Bansal, the company’s CEO, told the WSJ that they’re not planning to go public for at least the next 5 to 10 years.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@jkmperu.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.