"I brought the food home, tossed it into my photography studio, and did ad-style shoots, with pictures of the official ads on my computer next to me, so I could match the lighting and angles," he writes on his blog.
Consumers have always known that advertisers have used a bit of creative freedom in their depiction of food, but when you put the pics side-by-side, it's a bit startling. Take a look:
The exercise is purely about the SIZE of the burgers, not the beauty of them. Everything was done from the most attractive angle, like this Whopper
Kim is the retail editor at Business Insider, covering big box, apparel, e-commerce and restaurants. Previously he worked for a financial and strategic management consulting firm.He is also currently a part-time graduate student in Business and Economic Reporting at New York University. Kim holds an MBA in Strategic Management from Pace University and a BSc in Business Administration from Sacred Heart University.
