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Facebook Backtracks On The One Feature That Made Its 'Slingshot' App Different Than 'Snapchat'

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Facebook Slingshot
Facebook

Facebook's "Slingshot" app was the company's attempt to create a competitor to the wildly popular Snapchat.

And while Slingshot was mostly well designed in its appearance, its key differentiating feature was how the app required users to first "sling" a picture back in order to open an incoming picture message.

The fundamentals behind the feature made sense; Snapchat is full of lurkers who would rather use the app to keep tabs on their friends rather than contribute with their own messages and visual status updates. However, Facebook didn't take into account the increased friction that this send-one-to-receive-one style of messaging introduced into conversations, and this oversight turned an interesting app into a sluggish experience.

Facebook Slingshot app
Slingshot before the update.  iTunes

Well, Facebook has listened, updating Slingshot to allow users to choose whether to require their friends to sling a picture back in order to view their message, according to The Next Web.

Now when you send a message, you'll initially see a prompt that says "Sling a shot to see a shot? Not necessarily! After shooting a photo or video, now you can choose whether to sling it as a locked or unlocked shot.”

It's a backtracking that could breathe life back into the app, but it also undermines Facebook's declarations that Slingshot wasn't aiming to be yet another Snapchat clone.

Slingshot's feature set is now almost exactly like Snapchat's, and people aren't going to migrate from a thriving platform to a struggling app their friends use, even if it is less complicated.

 

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Steven Tweedie
Steven Tweedie is a Deputy Executive Editor at Business Insider. He launched the Business News desk in early 2020 and helped grow it into the Trending and Tech News desk, a fast-paced reporting powerhouse that tackles the biggest business and tech stories of the day in an approachable way. He now oversees the Business News desk, Corporate team, and Weekend desk. He works out of the New York newsroom and helps train fellows and new hires at all experience levels in addition to his daily editing duties.He began his career covering app startups and gadgets on the Technology desk at BI. His past reporting and scoops have been cited or syndicated by publications including the WSJ, Associated Press, CNN, Bloomberg, The Guardian, and Forbes. He attended the University of Michigan, where he studied economics and writing, and now lives in Astoria.Have a news tip? Email Steven from a non-work email at stweedie@jkmperu.comFollow him on and Threads for the latest.