Finance

Facebook's stock is tanking more than 20% after executives warn that revenue growth rates are coming down

Mark Zuckerberg
Mark Zuckerberg. Charles Platiau/Reuters
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  • Facebook announced its Q2 2018 financial results on Wednesday — and in a rare miss, it failed to hit Wall Street's expectations.
  • During the conference call, Facebook executives warned that revenue growth rates will decline by "high single digit" percentages in the coming quarters.
  • Facebook's stock plunged more than 20% after the comments, wiping nearly $150 billion in market value.
  • Facebook's daily- and monthly- active user figures were all below analysts' predictions.
  • The disappointing numbers highlight the bind the company is in while it attempts to please both growth-hungry investors and a disillusioned userbase following a chain of scandals.

 

Facebook lost more than one hundred billion dollars in market value in a matter of hours on Wednesday after the internet company told investors to expect revenue growth rates to decline for the remainder of the year.

Shares of Facebook plunged more than 20% in after hours trading, as executives recapped second quarter results that fell short of Wall Street expectations and delivered a financial forecast that seemed to catch investors by surprise.

The savage investor reaction underscores the enormous challenge facing CEO and founder Mark Zuckerberg, who is scrambling to defuse widespread criticism of the 2-billion member social network's negative effects on society in the wake of scandals involving user data and the spread of misinformation and propaganda on the site.

While Zuckerberg has vowed to address the problems through major changes to its business practices and investments in new resources, analysts that cover the stock have maintained a positive outlook, insisting that it would essentially be business as usual for Facebook's lucrative advertising operations.

That notion came to an end on Wednesday. 

"We expect revenue growth rates to continue to decelerate in the second half," Facebook CFO Dave Wehner said during the quarterly conference call with investors.

Competing pressures on Zuckerberg

Facebook's revenue in the second quarter 42% year-over-year, but fell short of Wall Street targets. The company's user numbers also came below expectations, with the growth in monthly users stalled in the US and down slightly in Europe. 

The lone bright spot in Facebook's Q2 results came  in the form of earnings per share, which edged above the street's expectations.

Here are the key numbers versus what Wall Street was expecting for the quarter (expectations via Bloomberg):

  • Revenue of $13.23 billion, up 42% year-on-year ($13.3 billion predicted)
  • 2.23 billion monthly active users, up 11% year-on-year  (2.25 billion predicted)
  • 1.47 billion daily active users, up 11% year-on-year (1.48 million predicted)
  • Earnings per share (EPS) of $1.74 ($1.72 predicted)

Facebook is trying to make amends after weathering intense public, political, and regulatory blowback over a chain of trust-eroding scandals — but its investors are hungry for growth, and easily spooked.

Zuckerberg warned in late 2017 that the company was investing so heavily in security and safety it could harm the business short-term, and the negative market reaction illustrates the competing pressures the 34-year-old CEO has been forced to contend with.

facebook daus q2 2018
Facebook's growth in daily users is slowing down — and in Europe it's even declining.  Facebook

Facebook's headcount increased 47% year-on-year, to 30,275 as of June 30, 2018.

Facebook has had a bruising few months, from ongoing fallout from the spread of Russian propaganda to the aftermath of the Cambridge Analytica scandal, and fierce controversy over whether fake news and disinformation should be allowed on the site.

But this hadn't previously put off investors. Its stock reached all-time-highs of more than $216 on Wednesday ahead of its earnings announced. Analysts had predicted a booming quarter for the company, based off the runaway success of Instagram and continued strength in its core advertising business.

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Rob Price was a senior correspondent at Business Insider, based in San Francisco. He wrote investigations and long-form features about platforms, people, and power in Silicon Valley.His stories variously led to attorney general investigations, large-scale internal reviews at major tech companies, high-profile personnel departures, citation by state and federal lawmakers, and the closure of a well-funded startup. His 2022 story on the Bitfinex hack is being adapted into a feature film, and in 2024 he received an SPJ NorCal Excellence in Journalism award for his reporting on AI and relationships.Rob's scoops and exclusive stories were cited by The New York Times, Bloomberg, the BBC, Associated Press, Reuters, CNBC, Politico, The Guardian, Axios, and many other national and international publications. His writing has also been published in or syndicated by The Washington Post, The Independent, Vice, Slate, and elsewhere, and he appeared on CNN, the BBC, CBS, Reuters, ABC Australia, and other broadcast media to discuss technology, business, and culture.He worked for Business Insider from 2015 to 2025. Prior to joining the features team, Rob covered Facebook and Silicon Valley, and before that wrote about tech business, policy, and the gig economy in London. Between September and October 2019, he was acting executive editor for Business Insider's UK bureau. He also sat on the board of directors for the San Francisco Press Club, the leading non-profit media advocacy group in the Bay Area, and was a volunteer crew member at the Marine Mammal Center, the world's largest animal hospital for marine mammals. You can contact Rob Price via email at robaeprice@gmail.com, or +1 650-636-6268 (Signal / WhatsApp / Cell). Selected stories:— They spoke out against their employer. Then they were hit with trade secrets suits.— The rise of 'shadow stand-ins'— App, Lover, Muse: Inside a 47-year-old Minnesota man's three-year relationship with an AI chatbot— Deel Speed: The inside story of a $12 billion HR startup's breakneck growth— Private islands, flying cars, and psychedelic parties: Inside the wild post-Google lives of Larry Page and Sergey Brin— 'I want your Instagram account': First came the threatening texts, followed by the SWAT teams. Then someone wound up dead.— Inside Iconiq: How Mark Zuckerberg's banker built a secret Silicon Valley empire and made billions— Gaia was a wildly popular yoga brand. Now it's a publicly traded Netflix rival pushing conspiracy theories while employees fear the CEO is invading their dreams— A drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.