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Facebook is taking on GoFundMe with a personal donation feature

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Facebook's new donation feature looks a lot like GoFundMe.  Facebook

The next time you want to raise money, you'll be able to do it on Facebook.

On Thursday, the social network introduced a new personal fundraiser feature à la GoFundMe. Facebook users will be able to create donation pages to raise money for things like tuition money, medical procedures, and other emergencies.

The feature was previously restricted to registered nonprofits, but now Facebook is making it available to everyone over the age of 18 in the US.

Each fundraiser will be reviewed by Facebook employees before it's approved, and people will be able to send money directly on Facebook using its payments service. Facebook already takes a 5% processing and verification fee for donations to charities.

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Alex was a senior reporter for Business Insider in New York City, where he mainly covered tech companies in the social media space, like Facebook, Snap, and Twitter. Before that, he covered apps and streaming services for Business Insider's consumer tech vertical, Tech Insider.