Tech

Facebook is calling Apple out for refusing to reduce its 30% App Store fee for a new Facebook feature that could help small-business owners during the pandemic

Tim Cook Mark Zuckerberg
AP; Francois Mori/AP
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Facebook launched a new feature Friday that allows businesses to charge users to tune into livestreams, such as yoga classes. Facebook said it had asked Apple to reduce its standard 30% App Store commission or allow the company to "absorb all costs for businesses struggling during COVID-19." But Facebook said, "Unfortunately, they dismissed both our requests and SMBs will only be paid 70% of their hard-earned revenue."

Facebook won't take a cut from any of the revenue generated from the new feature, according to company executive Fidji Simo, who told Bloomberg that the social-media giant was "calling out" Apple to waive their App Store fees. 

Simo told the outlet that Google also refused to waive the 30% fee that it charges developers on its Play store, but the company is allowing the social-network giant to use its Facebook Pay product to avoid the in-app tax — Apple is not.

Facebook told Business Insider in an email that "for small businesses struggling through a pandemic, every dollar matters."

Representatives for Apple and Google did not immediately respond to Business Insider's request for comment. 

News of Facebook's new feature and its jab at Apple came a day after Epic Games filed a lawsuit against both Apple and Google for removing "Fortnite" from their app stores after the developer learned how to skirt the companies' 30% commissions on in-app purchases. Apple said it removed the app because Epic Games "took the unfortunate step of violating the App Store guidelines that are applied equally to every developer and designed to keep the store safe for our users."

Developers have long taken issue with Apple's commission, saying the high cut gives the tech giant and its services an unfair advantage in the market. Apple says it charges all developers 30% of all in-app purchases that users make. The fee was at the center of Apple's role in a recent congressional hearing that probed CEO Tim Cook and other tech execs over antitrust concerns.

Both Facebook and Apple remain entangled in the antitrust probe, in which lawmakers are deliberating over whether tech's "Big Four" have used monopolistic business practices to stifle the competition. Congress is probing Facebook over its acquisitions in recent years of would-be competitors, like WhatsApp and Instagram.

Congress is expected to release a report on its findings in the coming weeks.

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Katie is a tech and crypto reporter based in Austin, Texas. She joined Insider in 2018 and focuses heavily on NFTs, blockchain technology, major crypto players, and the booming Web3 space. She has also covered the many happenings in the tech industry, from content moderation and data privacy to antitrust issues and regulation.  Katie graduated from Texas A&M University in 2017 with a bachelor's degree in journalism. She began her time at Insider in the company's San Francisco office before moving home to Texas in 2021. You can find her paddleboarding most Saturdays. Reach her at kcanales@jkmperu.com, or follow her on Twitter @KatieCanales1.