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In Two Years, This Excel-Killing Startup Grew Sales From $10 Million A Year To $10 Million A Month

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Anaplan CEO Fred Laluyaux
Anaplan CEO Fred Laluyaux  Business Insider/Julie Bort

A San Francisco-based startup called Anaplan is on a mission to kill the spreadsheet and is having incredible success.

Think about it: spreadsheet was invented before most of the world had heard of the PC, much less had one, way back in 1979 when software pioneers Dan Bricklin and Bob Frankston, founders of Software Arts, built an app called VisiCalc.

Flash forward to 2014, with cloud computing and mobile devices running amok. Yet most of the world is still running their businesses with spreadsheets, namely Microsoft Excel.

Anaplan is slowing prying the spreadsheet from the grips of the business world.

It offers cloud software that's as easy to use as a spreadsheet, yet does sophisticating financial planning and prediction modeling, with the click of a mouse. Plus, it does things Excel can't do, like let groups work together.

The company was founded about eight years ago. But it's really been in the past year that it has started to flourish.

That's largely due to CEO Frederic Laluyaux, who joined Anaplan two years ago, hired away from SAP, where he was in charge of SAP's competitive financial planning product.

VisiCalc on the Apple II
This is VisiCalc, the original spreadsheet  Wikimedia Commons

And now the company is making a killing.

It went from making about $10 million in all of 2012, to $10 million per quarter in 2013. And $10 million per month as of Jan. 2014, it told Business Insider.

Anaplan is attracting some big name customers too, such as HP, McAfee, and Pandora.

We asked Laluyaux to tell us his tricks for success. This is what he said:

Business Insider: Why has Anaplan become so popular all of a sudden?

Frederic Laluyaux: This is a space that has been dominated by Oracle, SAP, and IBM and their technology is aging. ... We’ve been able to add hundreds of key accounts in the last few months. ... We patiently invested for more than five years in the development of our blazing fast core data engine which is really the “secret sauce” of Anaplan.

BI: Who is using Anaplan and what does it replace?

FL: We are now helping some of the largest companies (HP, Kimberly-Clark, McAfee, Diageo to name a few) ... For example with McAfee, Anaplan replaced their use of Excel and Oracle Hyperion.

BI: How has expanding internationally helped you grow?

FL: We opened operations in the UK, France, Sweden, Netherlands, Austria, Singapore, Malaysia, Australia and Russia. We have also a few strategic partnerships with global organizations like Deloitte and Accenture and with technology partners like Salesforce.com (with more on the way).

I would estimate that 60% of our revenue is now coming from outside of the U.S. so we’re expanding and it’s driving increased deal size. ... We had an outstanding Q1 of 2014, as Anaplan achieved over 6x year-over-year growth for contract value booked.

After doubling in employee count last year, Anaplan is set to double again in 2014.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.