Copy linkEmailFacebookWhatsAppXLinkedInBlueskyThreadsImpact Link
SaveSaved
This story is available exclusively to Business Insider
subscribers. Become an Insider
and start reading now.Have an account? .
<a href="https://www.jkmperu.com/everything-you-need-to-know-about-whos-using-twitter-2010-4#social-networking-in-general-is-growing-fast-1">Click here to see the results of the Twitter report →</a>
Edison Research
Edison Research released the results of its annual study of Twitter usage today.
2010-04-30
The broad takeaways are about what you would expect: Twitter is a lot bigger than it was last year, and a lot smaller than Facebook.
But there are some interesting gems in there. For instance:
Twitter is now just as well known as Facebook, despite the huge gap in adoption rate.
Black people, who account for about 12% of the population in general, make up 25% of the Twitter population.
Four out of ten Twitter users have at least three computers in their homes.
You can request a copy of the report from Edison at their website, or check out all the best charts right here:
Social networking in general is growing fast
Edison Research
That growth is visible across all age groups
Edison Research
Everyone knows about Twitter now
Edison Research
In fact, Twitter is now as well known as Facebook
Edison Research
Location-based networks aren't on many people's radar yet
Edison Research
Twitter usage is way up, but still a small percentage of the population
Edison Research
About a third of those users are on Twitter every day
Edison Research
No surprise here: Facebook is crushing Twitter
Edison Research
Black people are twice as well represented on Twitter as in the general population
Edison Research
25-34 year-olds make up a third of the Twitter population
Edison Research
Twitterers are disproportionately wealthy
Edison Research
They're also well educated
Edison Research
... and they think the recession is over!
Edison Research
Twitter users access the Internet from multiple locations
Edison Research
... including from their phones
Edison Research
... and their many computers
Edison Research
They're also big texters
Edison Research
They are *much* more into mobile networking than others
Edison Research
Twitter users spend more time on social networks than most
Edison Research
A lot of people use Twitter to learn about products
Edison Research
Twitter folk are way more in to brands than most social networkers
Edison Research
They post status updates...
Edison Research
... though not necessarily on Twitter
Edison Research
Tweeps have tons of neat gadgets
Edison Research
They think of themselves as early adopters
Edison Research
Almost half of them use dedicated social networking apps
Edison Research
... but going to networks' sites is still much more common
Edison Research
Twitter users worship the Internet
Edison Research
... and spend a lot more time on it than other people
Edison Research
TV is still great for breaking news, but they like the Internet even more for that, too
Edison Research
If they had to choose between the Internet and television, it wouldn't be a tough choice
Social networking in general is growing fast