Strategy

Duolingo's CEO explains the move to bring employees back to the office — and why he thinks he avoided backlash

Luis von Ahn at the Sun Valley Conference in 2023, wearing a blue collar shirt and black glasses, talking to someone.
When Duolingo first went remote, CEO Luis von Ahn told employees — and new hires — that they would eventually be going back to the office. Kevin Dietsch/Getty Images
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For Duolingo's chief executive, a return-to-office mandate was key to translating fresh ideas at the language-learning app.

In an interview on The Verge's "Decoder" podcast, Luis von Ahn said that employees must come into the office three days a week.

"Most of what we do is creative stuff," von Ahn told "Decoder." Toward the end of the pandemic, "we had run out of new ideas," he said, adding that within three months of the return to the office, "you would see all these ideas popping up."

Duolingo has roughly 400 employees at its Pittsburgh headquarters and 200 in New York City, with smaller outposts in Detroit, Seattle, Berlin, and Beijing, von Ahn said.

Cultivating a unique brand voice — known for negging users into spending more time on the app — has been a key to Duolingo's success. In August, the company reported its fifth-straight profitable quarter, and its stock has been surging in recent months, up 32% year to date.

While RTO mandates have proved massively unpopular elsewhere, von Ahn said the transition at Duolingo was smooth because the company consistently managed expectations.

When it first went remote, von Ahn said he told employees — and new hires — that they would eventually be going back to the office.

"This was not a surprise for anybody," he told "Decoder." "I don't think we lost a single employee from that."

Still, there's some flexibility. Tuesdays, Wednesdays, and Thursdays are mandatory, but von Ahn said he didn't feel like he had the "political power" to ask employees to come in five days a week.

"I feel like that would not go over well," he said.

Duolingo did not immediately respond to a request for comment from Business Insider.

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Geoff Weiss
Geoff Weiss is a senior reporter on Business Insider’s tech team, where he covers Nvidia and AI infrastructure. His reporting focuses on the business of AI compute, emerging startups, and the people and strategies shaping the industry.Previously, Geoff was on the media desk, covering YouTube and Netflix, and themes like the intersection of Hollywood and the creator economy. His work on Netflix’s video podcasting ambitions and Mr Beast’s lessons for Hollywood won second and first prize, respectively, at the 2025 LA Press Club Awards.Prior to joining Business Insider, Geoff was the senior editor of Tubefilter and a staff writer at Entrepreneur. He graduated from New York University with a degree in English Literature.He can be reached at gweiss@jkmperu.com, on Signal @geoffweiss.25, and on LinkedIn. Have a tip? Use a personal email address and a nonwork device; here's our guide to sharing information securely.