Enterprise

Dropbox partnered with HP Enterprise when it decided to move away from Amazon

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Dropbox CEO Drew Houston
Dropbox CEO Drew Houston  Bloomberg

When Dropbox transferred most of its data away from Amazon Web Services earlier this year, it partnered with HP Enterprise to build out its data centers, the two companies revealed at a conference on Tuesday according to the Wall Street Journal. 

HPE provided custom hardware for the new data centers, which will theoretically help the cloud storage app cut costs compared to renting space from AWS.

In return, HPE signed up for Dropbox's paid service, while also providing sales assistance by pitching Dropbox alongside some of its own service when selling to large business customers.

The partnership could help both companies expand in their own respective markets. 

Having HPE as a partner should help Dropbox reach big enterprise customers more easily, a market segment it's been trying to penetrate over the past couple years. Despite having 500 million registered users, Dropbox's user base is believed to be heavily skewed towards free users and small business owners. 

HPE could leverage its deal with Dropbox to prove its market appeal versus low-cost Asian vendors.

Neither side disclosed the financial details of the partnership, but the companies did say that Dropbox "drove a hard bargain" to lower the cost, according to The Wall Street Journal. By going in-house, Dropbox should also be able to save on infrastructure costs, especially given the massive amount of data it handles on a day-to-day basis.

But it also remains to be seen how this deal helps both companies prove critics wrong. There's been a number of question marks around Dropbox's growth lately, with some hedge funds significantly marking down its value. HP, on the other hand, has struggled to grow its revenue over the past few years, causing the company to spin off its enterprise unit last year.

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Eugene Kim
Eugene is Business Insider’s Chief Tech Correspondent, where he leads coverage of Amazon. His reporting spans the company’s retail and logistics operations to AWS, Alexa, and its internal culture.Previously, he worked at CNBC, Fortune Magazine Korea, and Japan's Yomiuri Shimbun. He holds degrees from NYU and Columbia University’s Graduate School of Journalism.In 2022, Eugene reported on internal documents indicating that Amazon allegedly used deceptive tactics to enroll customers in Prime and made cancellation difficult. The Federal Trade Commission sued Amazon the following year, citing his reporting. The case ended in a record $2.5 billion settlement in 2025.His work has received multiple honors, including the SF Press Club’s Bay Area Journalism Award and SPJ NorCal’s Excellence in Journalism Award.Eugene lives in the Bay Area. Contact him via email at ekim@jkmperu.com, or Signal, Telegram, or WhatsApp at 650-942-3061. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.