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Instagram influencers are promoting blue light glasses that are supposed to minimize eye strain, but the science behind them is overhyped

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Some influencers are promoting trendy blue-light blocking glasses despite lack of scientific evidence surrounding their efficacy. kaesan/iStock
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Instagram influencers are known for promoting everything from weight loss supplements to beauty products and now. Now some influencers are promoting blue-light blocking glasses despite the lack of scientific evidence surrounding their efficacy.

Blue light blocking glasses can help people get a better night of sleep, but research has yet to prove these glasses can prevent or decrease screen-related eye strain.

According to The Atlantic, some influencers — individuals who grew their followings through social media — are being recruited by Diff Eyewear to sell their blue-light blocking glasses, saying the glasses will protect wearers from "headaches, blurry vision, poor sleep and long-term retina damage" that blue light causes. Former Glee actress Jenna Ushkowitz has posted on Instagram touting the benefits of the specs.

On Diff Eyewear's website, the company describes the blue light glasses with the text, "Filter out the active blue light before it causes any more damage!" They go on to explain that blue light isn't anything new, but "the more we're in front of screens, the more we expose ourselves to its damaging effects." The company also says strong blue light waves come from digital screens like laptops, phones, and TV screens and their product "diffuses harmful rays" from these devices.

Blue light blocking glasses can help you get to sleep, but that's as far as the benefits go

Unlike what Diff Eyewear's product descriptions suggest, blue light glasses won't help with eye strain you experience during the daytime. The trendy spectacles could still potentially help you get to sleep faster, since blue light interferes with the production of melatonin, a hormone that regulates your sleep cycle. 

During the day, there is no need for blue light-blocking products, since blue light can actually help with attention, reaction times, and mood, according to Harvard Health Publishing. But at night, when your body should be naturally slowing down, blue light-blocking frames can be of assistance.

asleep sleeping bed tired woman
A 2009 study found amber lenses blocked blue light and, in turn, significantly improved sleep in the study's participants.  Jelena Danilovic/Shutterstock

"If you’re looking at your screens late at night, there’s a lot of blue in there, and then your body doesn’t adequately produce melatonin," Raj K. Maturi, a professor at the Indiana University School of Medicine and a clinical spokesperson for the American Academy of Ophthalmology, told The Atlantic.

In fact, a 2009 study in The Journal of Biological and Medical Rhythm Research found amber lenses blocked blue light and, in turn significantly, improved sleep in the study's participants.

There is a rise in eye health deterioration and eye strain, but blue light isn't to blame

In 2010, 2 million Americans had age-related macular degeneration, a condition that causes people to lose their central vision due to retina damage, in part from blue light. Although there has been a rise in macular degeneration, screens aren't to blame. According to the National Eye Institute (NEI), an aging population is a major factor in the rise of macular degeneration. Additionally, blue light comes from sources other than screens, like the sun and energy-efficient lighting, according to Harvard Medical School.

There's a rise in reports of eye strain too, with 59% of American adults saying they experience symptoms of eye strain (like dry eyes, headaches, and blurred vision), according to The Vision Council.

Read more: 6 things your eye doctor wishes you would stop doing

There isn't, however, a direct relationship between eye strain or eye damage and how much time you spend looking at a digital screen. Rather, "eye strain is about the disparity between the things you want to look at and the natural focusing of your eyes, and how long you do it," Adam Gordon, a clinical associate professor at the University of Alabama at Birmingham School of Optometry, told The Atlantic.

If you want to prevent eye strain, skip the blue light glasses and use tried-and-true solutions

Dr. Rahul Khurana, clinical spokesman for the American Academy of Ophthalmologists, says preventative measures and treatment for blue light are unnecessary until more research is done. "If we start jumping from the lab to making policy or to making recommendations, that's something we have to be careful of," Khurana told Business Insider in a previous interview.

Instead of shelling out for a pair of blue light specs, consider some research-approved ways to prevent and decrease eye strain, like blinking often, taking breaks from screen time, enlarging screen type sizes for easier reading, and using artificial tears if needed, suggests the Mayo Clinic.

Diff Eyewear did not immediately reply to INSIDER's request for comment.

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Julia Naftulin
Julia Naftulin is an editor on Business Insider's Special Projects team, where she leads editorial initiatives spanning the business, tech, and lifestyle spaces.She has launched and managed series covering how companies adopt and implement AI, the business of food, the 2026 World Cup, and innovation in supply chain management, as well as projects like the AI Power List.Previously, Julia served a five-year tenure as health reporter at Business Insider, covering general wellness and the intersection of relationships, psychology, and culture.Julia reported on the life of a Wall Street accountant-turned-professional-girlfriend, took readers inside Goop's first cruise, explored the dating industry, and delved into the latest plastic surgery trends. She was also Business Insider's resident relationship advice columnist, penning the now-defunct column Doing It Right.She has held editor roles at Health.com and Dotdash Meredith. Her work has been published in Health magazine and on Time, Apartment Therapy, The Knot, and Bicycling.com.Julia graduated from Syracuse University with a Bachelor of Science in Magazine Journalism. Julia lives in Philadelphia with her dachshund, Gretchen.