AI

Disney is getting into the next-gen robot game and it's kind of cute

Star Wars BDX droids at Disney's "Season of the Force" event.
Star Wars BDX droids at Disney's "Season of the Force" event. Paul Bersebach/MediaNews Group/Orange County Register via Getty Images
Read in app

On stage during a keynote speech this week, Nvidia CEO Jensen Huang spoke to an adorable robot named Blue, which responded in classic "bee-boop" robot language.

It was a modern meet cute.

Jensen introduced the robot at Nvidia's GTC AI Conference — which some are calling the Super Bowl of AI — on Tuesday in San Jose, California.

Huang said Disney Research is partnering with Nvidia and Google DeepMind to develop Newton, an open-source physics engine to help robots like Blue learn to navigate complex tasks more accurately. Newton is built on the Nvidia Warp framework. Disney Research plans to use the advanced technology to upgrade its robotic characters to be more lifelike and expressive.

"Disney Research will be the first to use Newton to advance its robotic character platform that powers next-generation entertainment robots," a press release said.

An Nvidia spokesperson told BI that the first conversation between the company, Google Deepmind, and Disney Research took place in December.

Nvidia CEO Jensen Huang talks to a robot at the company's AI conference on March 18, 2025.
Nvidia CEO Jensen Huang interacts with a robot at the company's AI conference.  JOSH EDELSON / AFP

The audience attending Huang's keynote address clapped and cheered when Blue, a droid inspired by "Star Wars," walked onstage. The droids, which have not used Newton yet, will be coming to Walt Disney World, Tokyo Disneyland, and Disneyland Paris this year. A squad of the droids appeared with Jon Favreau and Disney Imagineers at the 2025 SXSW Conference & Festivals.

Disney Imagineers first revealed the robots at a Disney event in 2023. During the demonstration, three robots roamed around the "Star Wars: Galaxy's Edge" attraction at Disney's Hollywood Studios.

While Disney has used audio-animatronic figures in its park attractions for decades, the new droids would elevate the company's robot game to a new level.

Huang and Blue had a brief conversation during the presentation. Blue responded to Huang's questions with beeps, head nods, and body wiggles. The robots were remote-controlled by a human at the event.

Disney BDX Droids at Nvidia's AI Conference in March 2025.
Disney BDX Droids at Nvidia's conference on Tuesday.  Emma Cosgrove/Business Insider

"This is how we're going to train robots in the future," Huang said, adding that two Nvidia computers were operating inside Blue.

"The BDX droids are just the beginning. We're committed to bringing more characters to life in ways the world hasn't seen before, and this collaboration with Disney Research, Nvidia, and Google DeepMind is a key part of that vision," Kyle Laughlin, senior vice president at Disney Imagineering Research & Development, said in a press release.

During the keynote speech, Huang also announced an open-sourced humanoid robot foundational model, Isaac GR00T N1. A press release said Isaac GR00T N1 is "the first of a family of fully customizable models that Nvidia will pre-train and release to worldwide robotics developers."

Once the realm of science fiction, the hype is building around robots as AI accelerates their advancement. Nvidia is one of the leaders in the industry, which is largely powered by its AI computing chips.

Huang told reporters at the GTC conference that he expects humanoids to replace factory workers in just a few years rather than decades. "This is not a five-years-away problem," Huang said.

Huang ended his keynote address with a nod to Disney's droid.

"Okay, Blue. Let's go home," Huang said. "Good job."

Representatives for Google did not respond to a request for comment from Business Insider.

Read next

Kenneth Niemeyer was a reporter on Business Insider's trending team. Kenneth previously worked on BI's investigations desk.
Lauren Edmonds Profile Photo
Lauren Edmonds
Lauren Edmonds is an award-winning reporter on the Business News team. When news isn't breaking, she covers how AI and data centers impact communities across the US. She also writes about personal finance, paths to financial freedom, and contributes to Business Insider's Young Geniuses series. Lauren has previously covered lifestyle and entertainment, digital culture, and more. She has a master's degree from Columbia University Graduate School of Journalism and resides in New York City.Do you have an interesting story to tell? You can reach Lauren at ledmonds@jkmperu.com or on Signal at ledmonds0.07.StoriesThe bipartisan backlash to Big Tech's AI data centers is getting harder for politicians to ignoreI spent 4 hours at an AI data center town meeting. Things got rowdy.Meet the MAGA darling mobilizing Americans against Big AIKevin O'Leary defends his Utah data center project: 'Think about the number of jobs'Why Hollywood is paying this 17-year-old up to $20,000 to boost film trailers with TikTok editsHere's all the free money Trump's talked about giving Americans during his second term — and where it all standsA 17-year-old earned $72,000 after investing his e-commerce profits into stocks. Here's why he bet on the tech industry.Lawmakers float a nationwide basic income experiment that would cover the cost of a 2-bedroom apartmentAmericans ditch suffocating healthcare costs and divisive politics to retire in Italy: 'It's the way they approach life'
Emma Cosgrove
Emma Cosgrove
Emma Cosgrove is the Editorial Director of AI innovation. She acts as a coach, trainer, editorial advisor, and company-wide partner on all things AI at Business Insider. Previous to her current role, she was a senior reporter covering Nvidia, GPUs, and the broader AI ecosystem. She was also a 2023-2024 Knight-Bagehot Fellow at Columbia Journalism School, where she focused on machine learning. Before joining Business Insider's tech team, she covered logistics companies like  UPS and FedEx with a focus on e-commerce. She also covered the supply chain turmoil brought on by the pandemic and she was a lead reporter on Insider’s 2022 SABEW award-winning “Warehouse Nation” project.Selected Stories: