Tech

There are so many $10 billion startups that there's a new name for them: 'decacorns'

Read in app
unicorn
Snapchat is officially a "decacorn"  REUTERS/Mike Blake

"Unicorn" is a now-popular term that's used to describe tech startups worth $1 billion. They're known for being magical and rare.

Now, however, unicorns are abundant in Silicon Valley. There are so many companies with sky-high valuations of $10 billion or more that the industry has come up with a whole new name to describe them. Bloomberg Business has christened these companies "decacorns." 

"In 2013, there were 38 unicorns across all tech sectors; in 2014, there were 68 in mobile Internet alone," according to a recent study. Of those 68, there's a growing slew of decacorns including Airbnb, Dropbox, Pinterest, Snapchat, Uber, Flipkart. Uber's latest funding round values it at around $40 billion. 

"It's a made-up word based on a creature that doesn't exist," Bloomberg's Sarah Frier and Eric Newcomer write. 

The rest of the Bloomberg piece describes how investors and founders derive those enormous valuations through some fuzzy math. Here's the equation they came up with:

Valuation = ("founders hopes and dreams" times "how fast a company's actually growing") - ("downside protection" times "investor 'fear of missing out'') 

Even as valuations climb, there's some healthy skepticism. 

At Austin's South by Southwest conference last Sunday, famed investor Bill Gurley said he expects to see some "dead unicorns" this year. Another investor, Todd Dagres, made his opinion's clear to Bloomberg:

"If you wake up in a room full of unicorns, you are dreaming," he said. 

Check out the full list of decacorns, or $10 billion+ tech startups, here.

Read next

Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.