Strategy

Online dating has had a side effect no one saw coming

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People in unhappy relationships have an easy out. Shutterstock/Nelli Syrotynska
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I recently read an article in The Atlantic, about the way dating apps have (and haven't) revolutionized love in the last half-decade.

Author Ashley Fetters cites two expert opinions on a hotly contested topic: whether online dating has ruined long-term love. Both suspect it has not. That's because, once you're in a happy relationship, you tend to become less interested in other potential partners, even if they're only a swipe away in your pocket.

But online dating has, one expert suggested, made it easier to leave unhappy relationships. According to Eli Finkel, a psychologist at Northwestern University and a professor at the Kellogg School of Management and the author of "The All-or-Nothing Marriage," there was a time when, if you wanted to meet someone else, you'd have to get dressed up and go to a bar.

Now, Finkel said, "you can just tinker around, just for a sort of a goof; swipe a little just 'cause it's fun and playful. And then it's like, oh — [suddenly] you're on a date."

Presumably, Finkel is referring to more neutral apps like Tinder and OKCupid, and not services like Ashley Madison, which is designed explicitly to facilitate affairs.

Read more: The relationship expert at one of the most popular affair websites says there are 2 distinct types of cheating among modern couples

A few years ago, psychotherapist and relationship expert David Kavanagh was quoted saying something similar in The Independent: Infidelity is hardly new, but dating apps have made it easier for people who are unhappy in their relationships to find someone else.

That is to say, instead of digging in and trying to work on the relationship, they allow their gaze to wander.

Meanwhile, other relationship experts have noted that technological advances make "emotional affairs" — or feelings of attraction without physical intimacy — more tempting to fall into.

So is online dating (and technology in general) ruining our chances of getting into a happy relationship in the first place? Probably not.

Helen Fisher, a biological anthropologist and the chief scientific adviser to dating site Match, has told The Atlantic that, contrary to popular opinion, "the vast majority of people on the internet, even on Tinder, are looking for a long-term, committed relationship." They're just being cautious about choosing a partner.

Thanks to online dating, Fisher said, "I think we're going to see more stable partnerships and marriages."

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Shana was a correspondent for Insider, where she covered career development and workplace culture.In 2022, she published "Don't Call It Quits" to help professionals who feel stuck in their careers find greater happiness at work.Shana spearheads the HR Insider series, for which she's interviewed talent chiefs at Microsoft and Goldman Sachs, shared tips from an ex-Googler on knowing when to change jobs, and demystified the hiring process at Salesforce. She regularly publishes news analysis; past topics have included burnout among US workers, gender and racial dynamics within HR, and the hybrid workplace.She has moderated programs at Chief and the Harvard Business School Club of New York and has appeared on Cheddar and Bold TV.Before beginning her career in journalism, Shana studied English and psychology at Brandeis University and received her master's degree in English literature from Columbia University.