Retail

DEI is good for our business, Coca-Cola says

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Coca-Cola says having a diverse workforce is crucial to its success. Firdous Nazir/NurPhoto via Getty Images
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Coca-Cola has warned that changes to policies meant to diversify its workforce could negatively affect its business.

In an annual filing, the company said its business could be adversely affected if it was "unable to attract or retain specialized talent or top talent with diverse perspectives, experiences and backgrounds."

"Our diverse, high-performing global employee base helps drive a culture of inclusion, innovation and growth," it said. "We aspire to develop a global workforce with diverse perspectives, experiences and backgrounds that reflect the broad range of consumers and markets we serve around the world."

It added that it remained committed to "providing access to equal opportunities and fostering belonging both in our workplaces and the local communities we proudly serve."

These efforts, it said, are "critical" to the company's growth and success.

Coca-Cola added that failure to maintain a corporate culture that "fosters innovation, collaboration, and inclusion" could disrupt its operations and "adversely affect our business and our future success."

A growing list of major companies are announcing rollbacks of diversity, equity, and inclusion initiatives following President Donald Trump's January executive orders, which ended federal diversity programs and placed federal DEI staffers on leave.

Coca-Cola's industry rival PepsiCo rolled back some of its DEI policies this month, scrapping a breakdown of its workforce demographics from a recent filing and removing a line about how a "culture of diversity, equity and inclusion is a competitive advantage" that retains talent and strengthens its reputation.

Coca-Cola and PepsiCo are both government contractors.

Though Trump's executive orders primarily targeted DEI efforts in the public sector, the "ending illegal discrimination and restoring merit-based opportunity" order also calls for encouraging the private sector to end "illegal DEI discrimination and preferences."

Asked last week whether the company would be changing its DEI policies to comply with the executive order, Coca-Cola's chief financial officer, John Murphy, said it was "focused on having the best talent around the world," according to Bloomberg.

He added, however, that it would "follow any change in regulations at the national level."

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Joshua Nelken-Zitser
Joshua Nelken-Zitser is an award-winning correspondent at Business Insider’s London bureau covering the affordability of modern life.Through features, investigations, on-the-ground reporting, and As Told To essays, he explores the changing cost of major life milestones, what people choose to spend on when they can’t afford everything they want, and how they adapt as traditional markers of success become less attainable.Joshua previously spent five years on the news desk, reporting from the US, across Europe, and the Middle East.  In 2025, he moved to the business desk to cover wealth, spending, and consumer culture.In 2024, he received the Axel Springer Award for Change — Journalistic Piece of the Year and was highly commended at the British Journalism Awards for an investigation into state-subsidized gender-transition surgeries in Iran.His debut book (TRAUMA BONDS: How Generational Trauma Shapes, Divides and Connects Us) will be published by HarperCollins in January 2027.Got a tip? Email jzitser@jkmperu.com. You can also follow him on X or Instagram.