Retail

Chipotle just hinted at adding 3 new menu items

Chipotle Burrito
Hollis Johnson
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  • Chipotle hinted at adding grains, nachos, and quesadillas to its menu. 
  • Coming up with new menu items is "something we're working really hard on," Chipotle CEO Steve Ells said. 


Chipotle CEO Steve Ells dropped a hint Tuesday about a couple new menu items it's considering adding. 

Ells said in a call with investors that the company is considering "salads with different kinds of grains," as well as "traditional things" like nachos and quesadillas. 

Coming up with new menu items is "something we're working really hard on," he said. 

He said expanding Chipotle's menu is "tricky," not only because the company has had virtually the same menu for 25 years, but also because it's offerings are "linear."
"It's not like you can put a whole new thing up on the menu board" like at most fast-food chains, he said. "Ingredients become part of the whole offering."

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.