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This baffling carpet is an optical illusion that disorients everyone who walks on it

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optical illusion carpet skitched
This carpet is hard to even look at.  WHS_Carpet/Twitter

The INSIDER Summary:

  • A carpet design from a French retailer is going viral.
  • It's an optical illusion that makes it look like you're standing on an uneven surface instead of a flat one.
  • The photo of it originated from a Twitter account that mocks bad retail store designs.


If there's anything we can all agree on about carpets, it's that they should be easy to walk on.

Apparently, one store in France disagrees.

One branch of the French retailer FNAC — a company sells electronics and entertainment products — has a weird carpet that works as an optical illusion. It's disorienting to look at.

The floor itself is flat, but the curvy lines make it look like there are craters you need to avoid.

The carpeting was called to attention by the Twitter account WHS Carpet, which calls to attention bad and bizarre flooring in different stores. It also frequently mocks the British retailer W.H. Smith, which sells books and stationery.

The black carpet with curvy lines went viral when it was tweeted out by Muselk, a YouTube and Twitch gaming star.

His post inspired other people to share other crazy carpets they've seen.

They're all pretty fun. But please, carpet designers, we just want to walk around without being terrified. It's the least you can do.

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Jacob Shamsian
Jacob Shamsian is a correspondent on Business Insider's Enterprise news desk. He is also a Global Reporter for Axel Springer.He was previously on BI's Legal Affairs desk, covering major litigation, courtroom trials, and the legal industry.Jacob has reported on the criminal trials of Donald TrumpGhislaine Maxwell, Sam Bankman-Fried, Sean "Diddy" CombsR. Kelly, and Anna Sorokin (AKA Anna Delvey), He's also covered blockbuster civil trials, including both E. Jean Carroll v. Trump trials, the New York Attorney General's fraud trial against TrumpSarah Palin v. The New York Times, and Johnny Depp v. Amber Heard.His stories have been cited in judicial rulings, lawsuits, letters from congressional committees, and in numerous media publications. He was a pool reporter in Donald Trump's Manhattan criminal trial.Jacob has been interviewed on CNN, the docuseries "Surviving R. Kelly," ABC's "Good Morning America," and BBC News, among other programs. His work has been cited by media outlets, including The New York Times, Bloomberg News, The Washington Post, Vanity Fair, and New York magazine. He's also written for GQ, The Awl, The New Republic, Entertainment Weekly, Time, and Modern Farmer.You can reach Jacob on Signal at JacobShamsian.07.