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Bret Taylor was sidelined as Salesforce's co-CEO and resigned after a failed play to become sole CEO, company insiders say

Bret Taylor
Salesforce's former co-CEO Bret Taylor. Salesforce
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Salesforce's co-CEO and heir apparent Bret Taylor shocked the industry when he resigned on Nov. 30 — one year after taking the job.

Insider's recent profile of Marc Benioff included new information about the circumstances of Taylor's departure.

Taylor made an "abrupt" play to become Salesforce's sole CEO, according to a former executive familiar with the matter. "It was a showdown," the person said, with Benioff saying that Taylor wasn't ready. Taylor announced his resignation on November 30.

In an interview, Benioff didn't directly address this version of events, saying "the past is the past." He did say that Taylor's departure came as a surprise. 

"Nobody expected that, including me. It was a disappointment. That's all there is to it. And then based on that, we had to pivot," he said.

Salesforce did not respond when asked about the circumstances around Taylor's departure. Taylor did not respond to a request for comment.

Taylor joined Salesforce in 2016 after it acquired Quip, a productivity software startup founded by Taylor, for $750 million. He was appointed president and chief operating officer of Salesforce in 2019, and promoted co-CEO in November 2021. 

At the time of Taylor's promotion, Salesforce's stock was at record levels and its annual revenue was projected to double to $50 billion in five years. But quickly the outlook for tech firms boosted by the pandemic began to shift.

In the year he held the co-CEO role, Benioff was exerting increasing control and activist investors including Starboard Value started circling, pushing for cost-cutting measures.

Taylor saw the writing on the wall, sources told Insider. Salesforce would have to cut costs significantly and lay off thousands of people, and it would be hard for the company to innovate for a while. 

"You could feel and sense the frustration level of not being able to change the place," a former Salesforce executive said of Taylor's final months at the company. "And he was the top dog. If you can't feel like you're changing the place as the top dog, it's gotta be frustrating right?"

Salesforce's $27.7 billion acquisition of Slack in 2021 was steered largely by Taylor. 

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Ashley Stewart Business Insider
Ashley Stewart
Ashley Stewart reports on technology companies including Microsoft from Seattle.Get an alert whenever I publish a story.Do you work at Microsoft or have insight to share? Contact this reporter via email at astewart@jkmperu.com or Signal at +1-425-344-8242.Use a personal email address and a nonwork device; here's our guide to sharing information securely.
Ellen Thomas Business Insider
Ellen Thomas
Ellen Thomas was an investigative reporter on Business Insider's technology desk. Her recent work focused on the data center construction boom, energy, and the economy."The True Cost of Data Centers" series won the 2025 George Polk Award for Environmental Reporting and a Best in Business honorable mention from the Society for Advancing Business Editing and Writing (SABEW). Her investigation on Amazon data centers in Virginia was honored in 2024 by the National Association of Real Estate Editors. Occasionally, public records searches lead her to work off-beat. Recent coverage includes Floyd Mayweather's financial troubles and ICE's $1 billion in warehouse purchases under former DHS Secretary Kristi Noem. Before joining Business Insider, Ellen spent five years covering retail and the beauty industry for WWD. Selected stories:Data centersAmazon built a data center empire in Northern Virginia. It's using as much energy as a major city.Data centers have become an economic powerhouse. Now they're throwing their weight around in Virginia politics. SCOOP: An on-site natural gas plant will power Stargate's first data center in TexasIn the biggest market for data centers, Big Tech flashes cash and influenceOracle got big tax breaks in Texas. Now its going back for more.ICEHere's where ICE is spending big to turn warehouses into detention centersFloyd MayweatherIRS seeks $7.3 million from Floyd MayweatherFloyd Mayweather accused in lawsuits of owing millions for luxury watches, gold, and rent on palatial apartmentMoney to blow: Inside Floyd Mayweather's lavish, debt-filled post-boxing lifeFloyd Mayweather's fitness business is on the ropes. Gym owners are punching back.Floyd Mayweather Jr. bragged about a $400 million property deal. There's just one problem. SalesforceSCOOP: Slack CEO Stewart Butterfield to exit in JanuaryLeaked document lays out Salesforce plan to hit 30% marginsBenioff v. Benioff: Inside 18 Difficult Months at SalesforceRetailUnilever bought Dollar Shave Club for $1 billion. Now, insiders — and even its own CEO — are calling the acquisition a failure. Lady Gaga's Haus Beauty launch on Amazon bombed and triggered a 'mass exodus' of talent. Now its pinning its hopes on a rebrand and Sephora debut. How a German princess and political journalist and with a powerful royal social network became the CEO of the Kardashian beauty brands