It's the start of a new year and the latest water-bottle craze.
You might remember when Stanley cups became popular in 2023, causing chaos in middle schools, Target stores, and online communities.
Then Owala water bottles took over last year, attracting cool-girl customers everywhere.
Now glass bottles with pastel cases might just replace both.
Say hello to the Bink bottle.
What are Bink water bottles?
Bink describes itself as a family-owned drinkware company that focuses on making reliable, high-quality bottles. It was founded in 2017, selling babyproofing products and later transitioning to drinkware.
Bink's website says that its products are designed in Seattle and that its founders, Ben Parfitt and Leslie Parfitt, are "directly involved in every step of the process."
It sells tumblers, glass water bottles, and drinking accessories, with prices ranging from about $10 to $42. Its most popular product is the $38 Day Bottle.
The Day Bottle is made of glass, holds 27 ounces, has a hydration tracker on its side, and is covered with a silicone case that comes in 17 colors.
Bink's Day Bottle is slightly more expensive than similar products from Stanley and Owala. Stanley's 30-ounce stainless steel tumblers are available in more than 45 colors for $35 each, while Owala's 32-ounce FreeSip bottle costs $35 and comes in 20 colors.
Bink's bottles are customizable. The brand sells individual caps, straws, and silicone sleeves on its website, meaning you can adjust the color scheme of your bottle to your liking.
Cute, convenient, and cool
Bink is seeing success this year in two places: TikTok and Target.
The brand launched bottles in exclusive colorways at stores and on Target's website in December.
Around that time, TikTok videos about the bottles began popping up — and they haven't stopped.
Fans on the social media platform say they love the Day Bottle's convenient size, aesthetically pleasing design, and wide shape, which allows for ice.
Some TikTok users have suggested the bottles are especially popular with women and people in exercise communities.
Bink "really is the status water bottle of the moment in the reformer Pilates sect," the writer Erika Veurink said in the caption of a TikTok she posted about the brand.
Of course, Bink bottles are meant to be reusable, as are most cups from trendy brands. Some have called out fans of Bink and other companies who post about their newest water bottles.
"The cool girls are drinking out of the same bottle they've had for like 10 years, not the latest one," one TikToker said in response to a video about Bink.
But 2025 is already proving to be different in so many ways. Maybe this will be the year one water bottle sticks, and maybe it'll be from Bink.
