Big Tech's AI spending on assets like data centers and real estate could surpass $1 trillion in the next five years

A row of computer servers in a data center
A row of computers in a data center. Jason Marz/Getty Images
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Big Tech is spending big on the AI arms race.

The Big Tech companies — Amazon, Microsoft, Google, Meta, and Apple — are on track this year to spend a combined $200 billion on buying and maintaining fixed assets like real estate and equipment, according to a Bernstein research note.

In the next five years, spending by Big Tech on fixed assets — also known as capital expenditures, or capex — could surpass $1 trillion, Bernstein analysts said. The majority of Big Tech's capital expenditures go toward technical infrastructure such as land, data centers, servers, and networking equipment.

In the coming years, these companies will focus spending on the GPUs and data centers needed to support Big Tech's generative artificial intelligence ambitions.

"AI has been an investment topic for 18+ months now, yet the scale of this investment cycle still surprises," Bernstein analysts wrote in the note.

Bernstein's estimates represent a sharp increase in spending for Big Tech, which has spent the last two years cutting costs, including shedding assets like real estate. Big Tech companies have spent about 10% of annual revenue on capex costs in recent years. That percentage will jump to 14% or 15% in the next two years.

The analysts said the $200 billion Big Tech companies are projected to spend this year surpasses what the next 90 telecommunications companies in the S&P will spend on these types of assets altogether next year.

This isn't the first time an industry's largest companies have collectively increased capex spending. The analysts said that this "concentrated spending" level is similar to that of Big Oil companies like Exxon, Chevron, Total, Shell, and BP, which spent $166 billion in 2013.

Wall Street didn't tolerate Big Oil's big spending for long. By the end of 2013, investors called for those companies to stop spending on megaprojects and return some of that money to shareholders.

That kind of blowback may not happen for Big Tech.

"If Big Tech doesn't invest, they leave themselves exposed to disruption," Bernstein analysts wrote.

Big Tech's profit margins in the coming years could be further strained by head count and overhead costs if companies prioritize hiring new employees for AI initiatives instead of reallocating existing workers.

The Bernstein analysts noted that previous periods of heavy investment by Big Tech have lasted one to three years, but this cycle might be longer.

"Perhaps we'll hit an air pocket in demand at some point, but if AI is really the next generation of the internet, expect investment intensity to remain elevated for longer," the analysts wrote.

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Ellen Thomas Business Insider
Ellen Thomas
Ellen Thomas was an investigative reporter on Business Insider's technology desk. Her recent work focused on the data center construction boom, energy, and the economy."The True Cost of Data Centers" series won the 2025 George Polk Award for Environmental Reporting and a Best in Business honorable mention from the Society for Advancing Business Editing and Writing (SABEW). Her investigation on Amazon data centers in Virginia was honored in 2024 by the National Association of Real Estate Editors. Occasionally, public records searches lead her to work off-beat. Recent coverage includes Floyd Mayweather's financial troubles and ICE's $1 billion in warehouse purchases under former DHS Secretary Kristi Noem. Before joining Business Insider, Ellen spent five years covering retail and the beauty industry for WWD. Selected stories:Data centersAmazon built a data center empire in Northern Virginia. It's using as much energy as a major city.Data centers have become an economic powerhouse. Now they're throwing their weight around in Virginia politics. SCOOP: An on-site natural gas plant will power Stargate's first data center in TexasIn the biggest market for data centers, Big Tech flashes cash and influenceOracle got big tax breaks in Texas. Now its going back for more.ICEHere's where ICE is spending big to turn warehouses into detention centersFloyd MayweatherIRS seeks $7.3 million from Floyd MayweatherFloyd Mayweather accused in lawsuits of owing millions for luxury watches, gold, and rent on palatial apartmentMoney to blow: Inside Floyd Mayweather's lavish, debt-filled post-boxing lifeFloyd Mayweather's fitness business is on the ropes. Gym owners are punching back.Floyd Mayweather Jr. bragged about a $400 million property deal. There's just one problem. SalesforceSCOOP: Slack CEO Stewart Butterfield to exit in JanuaryLeaked document lays out Salesforce plan to hit 30% marginsBenioff v. Benioff: Inside 18 Difficult Months at SalesforceRetailUnilever bought Dollar Shave Club for $1 billion. Now, insiders — and even its own CEO — are calling the acquisition a failure. Lady Gaga's Haus Beauty launch on Amazon bombed and triggered a 'mass exodus' of talent. Now its pinning its hopes on a rebrand and Sephora debut. How a German princess and political journalist and with a powerful royal social network became the CEO of the Kardashian beauty brands