Tech

Beats Uses LeBron James To Market A New Pair Of Earbuds That Cost $200

Beats Powerbeats2 Wireless
Beats by Dre
Read in app

Just days after the company announced its new Solo2 headphones, Beats on Thursday revealed its Powerbeats2 earbuds — the first wireless in-ear headphones ever produced by the company.

Similar to the first edition of Powerbeats — the brainchild of LeBron James and Dr. Dre — Powerbeats2 Wireless is once again "inspired by Lebron James" to target more active users with a cable-free design that links up over Bluetooth to your phone or music player.

Beats claims the Powerbeats2 Wireless headphones have a range of up to 30 feet, meaning you won't necessarily have to keep your phone on your person if you're working out in a room or on a treadmill. The cord you see in the picture is intended to keep the earbuds from getting away from you.

A full charge will get you six hours of playback, and Beats says "a 15-minute quick charge delivers an extra hour" of battery life.

You can sign up to be notified when Powerbeats2 Wireless becomes available here. The Beats UK website is saying the earbuds will cost £169.95 ($286), but Engadget says they'll cost $199 in the U.S. when they hit shelves later this month.

Read next

Author headshot
Steven Tweedie
Steven Tweedie is a Deputy Executive Editor at Business Insider. He launched the Business News desk in early 2020 and helped grow it into the Trending and Tech News desk, a fast-paced reporting powerhouse that tackles the biggest business and tech stories of the day in an approachable way. He now oversees the Business News desk, Corporate team, and Weekend desk. He works out of the New York newsroom and helps train fellows and new hires at all experience levels in addition to his daily editing duties.He began his career covering app startups and gadgets on the Technology desk at BI. His past reporting and scoops have been cited or syndicated by publications including the WSJ, Associated Press, CNN, Bloomberg, The Guardian, and Forbes. He attended the University of Michigan, where he studied economics and writing, and now lives in Astoria.Have a news tip? Email Steven from a non-work email at stweedie@jkmperu.comFollow him on X and Threads for the latest.