Politics

Theresa May is about to find out if she has made a huge strategic error on the trigger of Article 50

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  • Article 50 contains a two-year deadline after which Britain will be ejected from the EU.
  • Britain will be ejected even if no deal is reached.
  • The EU need do nothing to "win" the negotiation.
  • Two years isn't long enough to structure a new UK-EU trade deal.
Theresa May
REUTERS/Toby Melville

Theresa May is about to find out whether she has made a huge strategic error by triggering Article 50 so quickly. That's because the negotiation deadline in Article 50 is more important than the substance of the talks themselves.

Here's why.

Article 50, obviously, contains a two-year deadline. That two-year clock controls the entire negotiation: Any member of the 28-nation bloc that triggers Article 50 is automatically ejected from the EU with or without a deal after two years. It can only avoid the two-year deadline if it agrees to a humiliating reversal or obtains a highly unlikely extension to the negotiation period. (The law is currently unclear on whether Article 50 is irrevocable.)

It is to the EU's advantage to just let the clock run out

The most important thing is that the EU has no interest in giving Britain a good deal. Quite the opposite: The EU is incentivised to demonstrate that leaving the EU leaves you in a worse position than staying inside it. So it is actually to the EU's advantage to not negotiate at all, and just let the UK flop out of the EU into the wilderness of WTO status. It would demonstrate that leaving the EU contains only punishments, not advantages.

Once Article 50 is triggered, the EU can filibuster the talks, running out the two-year clock, until Britain is ejected in a "hard Brexit" without any of its demands or requests being met.

Given all that, May's best strategy would have been to try her hardest to start informal negotiations and get an exit agreement in principal before pulling the trigger, making the Article 50 trigger itself a mere formality.

That would have been difficult to do. The EU flat-out refuses to talk to the UK until after the trigger is pulled. Jens Spahn, Germany's deputy finance minister, said a few weeks ago, "I honestly can't imagine any prenegotiations on substance."

But not impossible. The "no prenegotiations" stance is a principle and not law. There is nothing in the text of Article 50 that prevents negotiations from beginning, or even in large part concluding, before Article 50 is triggered. The law says nothing about when talks should take place. May could have delayed the trigger while her troops buttonholed EU officials into some sort of preliminary agreement. Instead, she is going into the negotiations blind. 

Britain can't stop the clock

The EU knows that once the trigger is pulled that two-year clock will begin ticking loudly. The two-year period can be extended, but only by unanimous agreement. The UK cannot unilaterally extend the deadline. 

All the advantages lie with the EU in any negotiation that takes place after the trigger is pulled. This is why the EU insists it "cannot" talk to Britain before Article 50 is invoked.

Anna Soubry
Anna Soubry.  REUTERS/Stefan Wermuth

Conservative MP Anna Soubry gets this. In a conversation with Business Insider, she used a golf club analogy to sum it all up:

"We do not hold the cards in this ... Imagine if you belonged to a golf club, and you were to say, 'I'm leaving, but I'd like to still play at your golf club for free with none of your rules' — it's bonkers. They're in denial."

A deal can't be reached in 2 years

The EU negotiations are so big and so complicated that there is no way the UK will have a deal in place before the end of the two-year period. It might be doable in seven years. More likely 10. But not two.

So May will enter Article 50 with the odds against her: She has no informal agreement going in, she faces an opponent that needs do nothing to win, and the time is too short for her to get the best deal for the UK.

Let's hope she has something up her sleeve we don't know about. Because right now, triggering Article 50 at this early stage looks like a strategic error.

This column does not necessarily reflect the opinion of Insider.

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Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:   • The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million   • Inside the conspiracy that forced Dov Charney out of American Apparel   • The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet   • THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote   • eBay worked with the FBI to put its top affiliate marketer in prison   • How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications   • BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).