Enterprise

Look How Hard Apple Is Working To Lure Business Users

By Julie Bort
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Over the past two years, Apple has seriously loaded its iPhone/iPad software with features for a powerful group of customers: the enterprises that buy fleets of devices for their employees.

These two pictures really illustrate the work.

Here's the list of enterprise features in iOS that Craig Federighi, Apple's senior vice president of software engineering, showed during the keynote Monday at the company's 2014 developers conference:

iOS enterprise features
iOS 8 enterprise features  Apple slide via ZDNet

Compare that with this list of enterprise features that Apple showed off at the 2013 developers conference, just one year ago.

WWDC iOS7 business features
Craig Federighi, Apple's SVP of software engineering with a list of new iOS 7 features  Business Insider/Julie Bort

(We've got a rundown of the new enterprise iOS 8 features here. And here's the list of the ones in iOS 7.)

Apple doesn't have a choice. Its big rival Samsung is also out pursing big contracts with enterprises with a program it calls "Samsung For Enterprises" (SAFE). 

We expect this emphasis on the enterprise to grow stronger at Apple. At the start of this year, Apple was looking to hire about 115 people with enterprise expertise.

Plus, CEO Tim Cook has been proudly pointing out how Apple has been winning big corporate contracts. He's fond of quoting this statistic, as he told Wall Street analysts in January:

The iPhone is used in 97% of the Fortune 500, and 91% of the Global 500, and iPad is used in 98% of the Fortune 500 and 93% of the Global 500.

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Julie Bort
Julie Bort
Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.
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