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Apple is trying to decide between 3 different designs for the iPhone 7

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Tim Cook
Apple CEO Tim Cook  Getty Images, Justin Sullivan

Apple's iPhone 7 is still several months away from its launch, but new details about the forthcoming smartphone are starting to leak out. 

According to the very reliable Mark Gurman, of 9to5 Mac, Apple is currently testing three different designs for the next iPhone, but has not yet selected which one will be the final design for the phone's expected Fall launch. Apple will also ditch the 3.5 mm headphone jack, according to Gurman, which seems to confirm what previous reports have suggested. 

Among the three different handset designs Apple is currently testing is a "completely new, thinner look," according to Gurman, as well as a "backup" design that resembles the existing iPhone 6S. The latter would mark something of a lackluster update, at least from an aesthetic perspective, given that Apple typically unveils a deeper redesign for the models that follow the S versions of the phone. 

And with growing worries on Wall Street that Apple's iPhone business could face its first ever year-on-year sales decline, Apple needs a sexy new phone to rekindle consumer interest. 

One big change coming with the iPhone 7 however may be new wireless Beats earphones that Apple wants to launch alongside the phone, according to the report. The Bluetooth earphones will apparently be sold separately and will be completely wireless (i.e. no wires to the phone and no wires between the left and right earpieces).

Wireless earphones are a relatively new technology that has so far been pioneered by smaller companies like Bragi and Skybuds. There are various engineering and design challenges inherent in creating them, including the fact that a Bluetooth radio signal cannot travel through a person's body from one earbud to the next. 

Of course, given that Apple spent $8 billion on research and development last year, the company has plenty of resources to figure out how to perfect wireless earbud technology.

Read Gurman's full report here >>

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Alexei Oreskovic is the Tech Features Editor for the Business section of Insider.  Based in San Francisco, Oreskovic has covered technology and business for more than 20 years at publications including TheStreet.com, the Industry Standard, and CNET. Before BI, he was a correspondent at Reuters for six years, where he was a finalist for the 2013 Gerald Loeb Award in the Breaking News category for coverage of the Facebook IPO.  As Insider's Tech Features Editor, Oreskovic has overseen groundbreaking investigative stories on Uber, Snapchat, Tesla, Facebook and Google. He was the editor on the Snapchat and Facebook stories that won the Sabew 2018 Larry Birger Young Business Journalist award for former BI reporter Alex Heath. Oreskovic has covered the booms and busts of the tech industry since the first dotcom bubble of the late 1990s, and has interviewed the industry's most important players including Mark Zuckerberg, Eric Schmidt, Sheryl Sandberg and Marissa Mayer. He has made frequent guest appearances on TV and radio, including CNBC and BBC World News.  Disclosure: Oreskovic has a direct family member who owns shares in Compass.