Tech

Apple Responds To The Maps Backlash: 'We Are Just Getting Started With It'

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Tim CookAfter getting savaged for delivering a subpar mapping experience, Apple is telling people to be patient.

Spokesperson Trudy Miller tells All Things D:

"Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service ... We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better."

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Jay was the executive editor of Business Insider. He oversaw day-to-day coverage on the site. He started as an intern at Business Insider in 2007. Before becoming executive editor he was running SAI, the technology section of the site.He has a degree from the University of Delaware in economics and a master's in journalism from NYU.