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Apple is in the final approval process for its new "Spaceship" campus in Cupertino, California.
2013-10-11
The company hopes to finish construction of the Spaceship three years from now, in the middle of 2016.
But it hasn't broken ground yet.
I was in Cupertino the other day, so I checked out the site of the new campus.
Suffice it to say that Apple has a lot of work to do.
First, some context. Apple's new campus (red bubble) will be located about a mile from its current campus (blue dot) in Cupertino, California. Apple won't be ditching the old campus, by the way. They need the space.
All parking will be underground, so the place won't be cluttered with cars, and the curve of the building will mean that it never seems particularly humongous or imposing. The campus will have 6,000 trees.
Apple
As un-intrusive as it looks, the Spaceship will have 2.8 million square feet of space and house about 12,000 people.
Apple
So that's what the Spaceship campus is expected to look like in 2016. For now, however, it doesn't look at all like that.
The Spaceship campus will be built on the site of an old Hewlett-Packard campus. That campus is located off a road called "Pruneridge Drive." According to one person we talked to, Pruneridge Drive (below) runs right through the middle of the future Spaceship.
It's a reminder of how ephemeral corporate success can be. It's also a reminder of how the physical manifestation of a company — the buildings employees work in — actually aren't the company. (Hewlett-Packard isn't in great shape these days, but it's better off than these buildings.)
As you drive around the campus today, you see lots of signs advertising what will soon be built there. (The official name, by the way, is not the Spaceship. It's "Apple Campus 2.")
There's one company, by the way, that's probably not looking forward to the Spaceship finally becoming a reality. That company, Panasonic, used to be one of the most dominant consumer electronics companies in the world. Now, however, it is getting clobbered.
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Henry Blodget cofounded Business Insider, then called "Silicon Alley Insider," in the loading dock of another New York-based startup in 2007. He served as Editor in Chief until 2017 and CEO until 2023. Business Insider is now owned by Axel Springer.A former top-ranked Wall Street analyst, Henry is often a guest on CNBC, CNN, MSNBC, NPR, and other networks. He has contributed to The Atlantic, Slate, The New York Times, Fortune, New York, the Financial Times, and other publications (including, of course, Business Insider!). He has written extensively about technology and investing and is the author of "The Wall Street Self-Defense Manual: A Consumer's Guide to Investing."
