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Apple is partnering with Pixar as part of its big push into augmented reality

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Apple
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Apple announced that it's partnering with computer animation studio Pixar to boost the company's augmented reality initiative, the company announced Monday during its annual WWDC conference for app developers.

"In iOS 12, we wanted to make an easy way to experience AR across the [eco]system, and to do that we got together with some of the greatest minds in 3D, at Pixar," Apple senior vice president Craig Federighi said.

Together, Apple and Pixar developed a new file format for AR called "USDZ." It's a compact and simple format that's designed to let people share AR content "while retaining great 3D graphics and even animations." The USDZ format is addressing the typically large storage size of AR content, which can make it harder to share information easily and quickly. 

Companies like Adobe are adopting the USDZ format to work with its Creative Cloud platform, which includes apps like Photoshop and Dimension. 

Once iOS 12 is released in the fall, AR content can be shared in the USDZ format in apps like Safari, Messages, and Mail, and can be managed in the Files app. It can also help bring typically static things like a news article to life:


ARKit 2

Federighi also announced Apple's latest version of its AR platform, called ARKit 2. 

ARKit 2 will offer improved face tracking, more realistic rendering, support for 3D object detection, and the ability to start an AR experience based on a real-world physical object or space. ARKit 2 will also support shared experiences, where two or more people can play AR games together.

arkit 2 lego game
Two people are using iPads with ARKit 2 to play a Lego game together. The AR game can make a static object like the building set on the table into an interactive experience.  Apple

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
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