Tech

Apple NOT Buying Mapping Startup Waze, After All

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That was short lived!

TechCrunch reporter Mike Butcher said Apple was in advanced negotiations to buy mapping upstart Waze for $500 million to $750 million.

Now, TechCrunch contributor MG Siegler says it's not happening.

Siegler reports "multiple sources close to the situation" tell him nothing is happening between Apple and Waze, deal-wise. Why trust Siegler over Butcher? Siegler is much closer to Apple than Butcher. And he's reporting with much more certainty.

CNET also reports that Apple's interest in Waze is "fabricated."

So, that's that, folks. Waze will remain an independent company and Apple will have to figure out how to fix Apple Maps on its own.

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Jay was the executive editor of Business Insider. He oversaw day-to-day coverage on the site. He started as an intern at Business Insider in 2007. Before becoming executive editor he was running SAI, the technology section of the site.He has a degree from the University of Delaware in economics and a master's in journalism from NYU.