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It sounds like Apple and Samsung will release very similar smartphones next year

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It sounds like Samsung's next big smartphone will be very similar to Apple's next iPhone. 

A new Bloomberg report, citing sources with "direct knowledge of the matter," claims that Samsung's Galaxy S8 smartphone will have all-screen front surface — the next-generation iPhone, which is rumored to have many "high-end" features in honor of the iPhone's 10-year anniversary — is also said to feature an edge-to-edge display with no home button.

Apparently, the Galaxy S8 will only be available in a "wraparound" display option, which could be referring to the Galaxy S7 Edge's design with a display that wraps around the phone's edges. Essentially, it sounds like the Galaxy S8 will look like a Galaxy S7 Edge, but with smaller borders around the screen. And that sounds stunning.

galaxy s8 concept
A concept of what the Galaxy S8 could look like.  iPhone-Crash/YouTube

According to the report, Samsung will use an organic light-emitting diode display (OLED) for the S8 — again, Apple is also rumored to be using OLED displays for its next-gen iPhone. Samsung already uses a form of OLED display called AMOLED (active matrix organic light-emitting diode) for its Galaxy smartphones, which could be the OLED screen technology that Bloomberg's report is referring to.

The report also suggests the mechanical home button we usually see on Galaxy smartphones will make way for a home button embedded into the S8's front glass panel, making it less visible. The next iPhone will apparently have a similar setup, with either a less visible home button or none at all.

iphone 8
A concept of the iPhone 8 (or 10, whatever they're going to call it).  ConceptsiPhone/YouTube

Rumors about Apple's upcoming "high-end" iPhone in 2017 suggest many of the same features, from the front panel to the less-visible/completely missing home button, to the OLED display. Apple is said to be keeping the 4.7-inch and 5.5-inch iPhone models, which may feature the same LCD displays and look very similar to the iPhone 7 overall, but this new iPhone with all the high-end features will reportedly have an OLED display that measures 5.1 or 5.2 inches.

Samsung's AMOLED display is superior on several levels compared to LCD screens found on iPhones, and it's easy to see why Apple would switch display technology for its upcoming iPhones. For one, OLED displays consume less power, as parts of the screen showing black are actually turned off, therefore not drawing any power. LCDs, on the other hand, have a backlight that's constantly turned on, even for parts of an image on the screen is black. AMOLED displays can also display richer colors and better contrast ratios, allowing them to deliver a better picture than LCD displays.

Either way, both Galaxy S8 and iPhone rumors are just that: Rumors. Nothing is set in stone until each company reveals their respective devices at their launch events. We expect Samsung to announce the Galaxy S8 around the same time it announced the S7 — in February of next year. For the iPhone, we expect Apple to announce its newest models in September when it usually holds its annual iPhone event.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.