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One prominent leaker thinks that Apple's next iPhone won't be called 'iPhone 7'

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One of the most prominent gadget leakers, Evan Blass (@OnLeaks), reasserted in a couple of tweets on Monday that Apple's next iPhone might not be called "iPhone 7." He thinks that the 2016 iPhone will be a new model within the iPhone 6 generation.

Blass' tweets relate to a Wall Street Journal report from earlier in June that claimed that Apple is deviating from its usual "tick-tock" release cycle, where a new generation with a refreshed design is the "tick," and an upgraded model of the same generation in the "tock." So, the iPhone 6 is the tick, and the iPhone 6S is the tock.

Indeed, the new iPhone we're expecting later this year doesn't look like the typical "tick" model with a refreshed design that Apple would usually release. For one, if rumors about this year's iPhone are true, then it could look nearly identical to the iPhone 6 generation.

Other rumors surrounding this year's iPhone include redesigned antenna lines, a dual camera for the Plus model, and even a new black color option. It's also rumored that it won't have a headphone jack.

iphone 6s plus photoshopped to be black
This is a space-gray iPhone 6S Plus Photoshopped to look darker. This is NOT a leaked image.  Tech Insider

So far, there's no indication of what name Apple will give to this year's iPhone.

If The Wall Street Journal's report is true, then that means the iPhone 7 will actually be released in 2017. So far, the majority of rumors for that iPhone point to a complete redesign, including an all-glass enclosure and a front panel that lacks bezels or borders. Other rumors include the lack of a physical home button/Touch ID sensor, which would be embedded into the display so it's not visible.

As with all rumors and leaks, nothing is set in stone or confirmed until Apple reveals the official details at its iPhone event in September — no matter how reliable the source or publication.

But if Evan Blass is right and Apple names its 2016 iPhone something other than "iPhone 7" this year, then expect lots of big changes for the 2017 iPhone, which would mark the 10th anniversary of the first iPhone.

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
  • Phones, including the iPhone, Google Pixel, and Samsung Galaxy models
  • Phone accessories, including charging cables, phone cases, and protection plans
  • Smartwatches, including the Apple Watch, Galaxy Watch, Pixel Watch
  • Mobile carrier plans, including major carriers and MVNOs
  • Tablets, including iPads and Galaxy Tabs
  • Laptops and computers, including MacBooks and Windows models
  • Computer accessories, including mice, keyboards, and monitors
EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.