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Apple Files Patent That Could Make Its Maps App Better

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Apple Maps MAc
Business Insider

It's no secret that Apple's mapping app isn't quite up to snuff. When Google Maps debuted for the iPhone almost exactly a year ago, 10 million people downloaded it within 48 hours. Apple's mapping can't compare to Google's. 

However, a newly published patent reveals that the company has some ideas on the table. 

Apple's "Interactive Map," which we noticed thanks to Apple Insider, would introduce a layering system to allow users to dynamically adjust and view different categories–like nearby businesses, general points of interest, or the weather–over the standard map. Users could select a combination of layers to create a customized map. 

You could also get more information about locations listed on the map. For example, if you tapped a restaurant showing up on your map, you could get information about its menu or hours of operation. 

Apple Patent Filing
USPTO

Here's an image from the filing:

Of course, this is only a patent filing, meaning that Apple won't necessarily ever create the Interactive Map. But it does give us an insight into Apple's thinking and makes it clear that the company is trying to improve its struggling maps app. 

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.