Enterprise

Apple and IBM made a brilliant new move to infiltrate large businesses

Read in app
tim cook
Apple CEO Tim Cook introduces Apple Watch , which he is wearing on his wrist, on Tuesday, Sept. 9, 2014, in Cupertino, Calif. (AP Photo/Marcio Jose Sanchez)  Marcio Jose Sanchez/AP

The app development world went gaga on Thursday morning that Apple was going to "open source" its super popular new programming language, Swift. And no one was happier than IBM.

Open source means that anyone can download the language, use it, see how it's put together, make changes or write tools for it and submit them to be included in the main project.

Swift has taken the software development world by storm because it's very easy to learn yet very powerful and it helps programmers write faster more secure apps.

The upshot is, Swift is no longer under Apple's thumb and solely geared toward creating iOS apps. Anyone can modify it for other operating systems and devices.

And they've already done this for the most popular data center operating system, Linux.

That's the part that has IBM developers so excited, says John Ponzo, IBM fellow and the CTO for IBM MobileFirst partnership with Apple.

"Swift has currently been just been a device side story," Ponzo says. But by making it usable with Linux, programmers can use Swift to develop server apps.

And that means Swift won't just be attractive to developers writing games or other consumer apps.

It will become more appealing for corporate developers writing enterprise apps because they can now use it to write the code that runs on the server or cloud, as well as the code that runs on the mobile device.

In the past, if they wanted to write a Swift iOS app, they had to switch languages and development tools to write the server side.

Getting on the good side in the enterprise

Ultimately, this move will help Apple move deeper into the enterprise by grabbing the attention of corporate developers. They tend to gravitate toward languages that work well on servers, like the ones championed by Microsoft (C++ or .Net) or by Oracle (Java and its many offshoots).

And the choice of a language has a trickle effect, because each language lends itself to certain other technologies. In Swift's case, it's iOS.

Apple IBM
IBM

But IBM hopes Swift will also encourage programmers to use IBM's cloud. 

IBM will have 100 enterprise Apple apps created through its partnership with Apple, all of them written on SWIFT, it tells us. These apps are being used to help sell iPads and iPhones to large enterprises, and sell the apps that run on IBM's cloud.

Those 100 apps also means that IBM has made a huge investment in the language already, making it work with IBM's technology, like its super smart analyzing computer, Watson, Ponzo says.

IBM is going to release all of that work to the developer community.

"We are also posting about Swift on IBM DeveloperWorks website, sharing additional assets from IBM on building around Swift and we're going to be very actively contributing to open source Swift," Ponzo says.

If Apple is serious about growing its reach into the enterprise, and Tim Cook insists that he is, this is a brilliant way to do it.

Read next

Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.