Tech

Your Siri is about to be powered by Google's AI

Siri and Gemini logos seen on an iPhone.
Apple and Alphabet have reached a big AI deal. Matteo Della Torre/NurPhoto via Getty Images
Read in app

Siri is about to get a little AI help from a twin.

Apple and Alphabet have reached a deal for Google's Gemini to power Siri's artificial intelligence capabilities.

The companies said these models would help power future Apple Intelligence features, including a more personalized Siri coming this year.

"After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users," Apple and Google wrote in a statement.

CNBC earlier reported the news on Monday.

Shares of Alphabet stock jumped as much as 1% following the news, briefly vaulting the tech giant to a market capitalization of $4 trillion during trading on Monday. Last week, the company overtook Apple as the second most valuable company behind Nvidia.

Speculation of a potential deal has been circulating since last year. Bloomberg reported in November that Apple was considering paying $1 billion a year to use the Gemini model.

"This is what the Street has been waiting for," Wedbush analysts wrote in a note on Monday morning.

The analysts also called the deal "a major validation moment for Google as a premier foundation model" that will help Apple accelerate its AI strategy.

Apple had a head start in the AI assistant race when it launched Siri on its iOS devices in 2011.

However, the iPhone maker has lagged behind the competition following the launch of ChatGPT in late 2022. Apple has delayed several upgrades to Siri, and Apple shook up its AI division late last year.

For Google, integration with the leading mobile phone platform in the US is yet another distribution advantage. In addition to being available via a stand-alone app, Gemini powers some Google search features, and it's also the default AI assistant on the company's Pixel smartphones.

Thomas Husson, a VP principal analyst at the research firm Forrester, told Business Insider that the deal could "look counterintuitive" given Apple and Google compete in the smartphone market.

However, he pointed to Google's long-running deal to make it the default search engine on Apple's iPhones as an example of how the pair have partnered before. In December, a federal judge ordered Google to limit search and AI app contracts to a one-year term.

Read next

Dominick Reuter
Dominick Reuter
Dominick Reuter is a senior retail reporter for Business Insider, primarily covering Walmart, Target, and Costco. His stories tend to focus on issues and trends that affect employees and customers.Prior to joining BI in 2019, Dominick worked for more than a decade as an independent photojournalist covering a wide range of stories for global wire services and newspapers, including Reuters, the Wall Street Journal, and Agence France-Presse.Dominick studied photojournalism at Boston University and later earned a Masters in business and economics journalism from Columbia University.If you're an employee or customer with a story to share, please contact me via email or text/call/Signal at 646-768-4750.
Robert Scammell, Senior Tech Editor, Business Insider.
Robert Scammell
Robert Scammell is a senior editor working at Business Insider's London bureau, overseeing the tech team's coverage of companies such as Google, OpenAI, SpaceX, and Meta.He is also the editor of Vibe Mode, Business Insider's weekly newsletter on all things AI coding. Before joining Business Insider, Robert was the editor of the tech publication UKTN.