Tech

Apple CEO Tim Cook says he made one simple change that helps him avoid becoming addicted to his iPhone

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Apple CEO Tim Cook. Yves Herman/Reuters
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Phone addiction has become such a worldwide problem that even the Pope weighed in this month.

Pope Francis warned a group of high schoolers about it during a meeting at their school in Rome, reports the Catholic magazine America. He told the teens to "please, free yourselves from your phone addiction," explaining that "when the phone is a drug," there's a danger of "communication being reduced to simple 'contacts.'"

On Tuesday, Apple CEO Tim Cook agreed.

Cook was asked about how ordinary people are touching their phones thousands of time a day during an on-stage interview at the Time 100 Summit.

He agreed that many kids may be using their phones too much, and that this was the impetus for Apple's Screen Time reports, which rolled out in early 2018. 

"It's also the parents that are using it too much. We all are, or many of us are," Cook said. 

Read more: Here's the breakdown of how Microsoft managers earn their cash bonuses, according to an internal post by an HR exec

When asked about one study that found people, on average, touch their cell phones 2,617 times per day, he joked, "Ah, well you shouldn't be doing that."

He explained that the folks at Apple "don't want people using their phones all the time. This is never been an objective for us," and said constant phone usage is not Apple's business model.

That's a subtle dig at the ad-supported apps of the world — like Facebook, Instagram, Twitter, and Snapchat — that try to keep people coming back for more interaction with their apps, which helps them sell more ads. 

"It is clear that there are certain apps that people can get in the mindset of just scrolling through mindlessly and continuously picking up their phones and looking to see what is happening this second," Cook said.

He also echoed the Pope's assessment about how phones hurt communication, too.

He said one change people should make is this: stop paying attention to your phone instead of the people in the room with you.

"Every time you pick up the phone, it means you are taking your eyes off the person you are dealing with. If you are looking at your phone more than you are looking at someone's eyes? You are doing the wrong thing!" Cook said.

Read more: Why our phones are making us miserable: happiness isn't the same thing as pleasure, and our brain knows it

iPhone XS
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Gutting your notifications

Cook said he learned that lesson personally by reading his own Apple Screen Time reports, which lead him to make another simple change that keeps him from being distracted by his phone thousands of times of day: He turned off app notifications.

"What's it's done for me personally? I've gone and gutted the number of notifications, because I really asked myself, do I really need to be getting thousands of notifications a day?" Cook said. "It is not something that is adding value to my life or making me a better person. So I went in and chopped that."

"I recommend you do this if you haven't already," he added.

There are multiple ways to limit app notifications on an iPhone while still letting the device alert you to anything important. These include disabling notifications on each app through the "Notifications" tab in "Settings"; using "Do Not Disturb"  both manually (while at dinner or the movies) and setting it up automatically (like at bedtime); and selectively earmarking contacts or email strings as VIPs, so you are alerted to their emails and don't need to constantly check your phone for them. 

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.