Tech

Apple just doubled down on its contentious commissions policy by telling Hey's email creators to make payment changes to get back in the App Store

Tim Cook
Apple CEO Tim Cook. REUTERS/Edgar Su
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Despite a public backlash from app developers, Apple isn't backing down on its controversial policy of siphoning up to 30% of revenue from apps that appear in Apple's App Store.

The tech giant was the target of heated criticism this week from Basecamp, an app maker that just released a new email app called Hey. Users of Hey must pay a $99 subscription fee, but the app initially guided users to make that payment outside the app to avoid Apple taking a commission. Apple banned Hey from its App Store as a result.

On Thursday, Apple doubled down on its policy. The company said in an email to Hey's creators that it would have to retool the app to let people buy subscriptions in-app before Apple would let it back into the App Store. The email was first reported by NBC News.

"We understand that Basecamp has developed a number of apps and many subsequent versions for the App Store for many years, and that the App Store has distributed millions of these apps to iOS users," the email reads.

Basecamp CTO David Heinemeier Hansson criticized Apple's decision in a tweet Thursday, calling the email "just more edicts from the monopoly king."

 

An Apple spokesperson did not immediately respond to a request for comment.

Apple's App Store has drawn scrutiny from regulators and lawmakers, who have criticized it as a monopoly where Apple can punish competitors without retribution. Rep. David Cicilline, chairman of the House Antitrust Subcommittee, told The Verge Thursday that Apple's commission amounts to "highway robbery." Apple is the defendant in a lawsuit filed by two app developers over its App Store policy enforcement.

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Aaron Holmes is a reporter covering tech with a focus on enterprise, networking, and cybersecurity. Before joining Insider in 2019, he has previously written for The New York Daily News, The Atlanta Journal-Constitution, and The Tampa Bay Times. He has appeared on Good Morning America, CBS Los Angeles, Cheddar, and SiriusXM Radio to discuss his work. He holds a bachelor's degree from Columbia University. Selected stories:   Got a tip? Contact this reporter securely via email at aholmes@jkmperu.com or via the encrypted messaging app Signal at 706-347-1880 using a non-work phone.