Tech

Take A Look At The Ridiculous Clothing Line Apple Released In The '80s

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apple clothing line
Imgur, rickh3255

Apple might be known for its minimalistic aesthetic now, but there was a time when that wasn't true. 

Back in 1986, Apple released a clothing line it called "The Apple Collection," filled with oversized sweatshirts, windbreakers, and obnoxiously bright patterns. 

It's hard to imagine that black-turtleneck aficionado Steve Jobs would have approved of these clothes — the catalogue was released a year after he left the company.

Laura Stampler contributed to this story. 

The vibe of the catalogue is very different from Apple's current aesthetic.

apple clothing line
Imgur, rickh3255

Rather than sleek minimalism, these looks scream color.

apple clothing line
Imgur, rickh3255

And it definitely seemed to be targeting a preppy demographic.

apple catalogue clothing 1986

There's no sign of a black turtleneck here.

apple clothing line
Imgur, rickh3255

Apple's vintage trucker hats make Ashton Kutcher the perfect choice to play Jobs in the movie.

apple clothing line
Imgur, rickh3255

Apple has obviously updated its logo since.

apple clothing line
Imgur, rickh3255

The company even planned out some looks for the kids.

apple clothing line
Imgur, rickh3255

Imagine these guys camping outside Apple stores for an iPhone.

apple clothing line
Imgur, rickh3255

This is a more patriotic look.

apple clothing line
Imgur, rickh3255

This sweatshirt is the ultimate in Apple-themed loungewear.

apple clothing line
Imgur, rickh3255

There were also tons of accessories for the ultimate Apple fanboys.

apple clothing line
Imgur, rickh3255

The original Apple watch.

apple clothing line
Imgur, richkh3255

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Madeline was a correspondent covering e-commerce companies including Shopify, Amazon, Temu, and Shein. She also wrote about e-commerce startups and online seller communities. She previously edited stories for the retail section. Before that, she wrote for the executive lifestyle and tech verticals, where she reported on luxury real estate, restaurants, and travel. She graduated from the University of Notre Dame with majors in American Studies and Spanish. She is based in the Northeast.Have a tip? Contact Madeline via Signal at mlstone.04. Use a personal email address and a nonwork device; here's our guide to sharing information securely.Read some of her work here:— Wealth Assistants claimed it would help its clients make money on Amazon. Clients said they 'lost everything' instead.— The DTC fraternity: In an industry known for lively events and strong online communities, women say they feel left out— Blackface, booze, and blurred lines at the $2 billion tech firm Rokt— Meet 38 members of the 'Shopify Mafia' who embraced the e-commerce giant's entrepreneurial spirit and launched their own companies— Read the essay Shopify's CEO sent to managers to remind them they are a sports team, not a family. It shows the growing tension between leaders and employees in the corporate world.— Ex-Shopify and Deliverr workers say layoffs, compensation issues at Flexport capped a 15-month rollercoaster: 'Honestly a bit relieved that it's over'