Tech

It's Official: Apple Is Just A Niche Player In Smartphones Now

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Android's dominance of the global smartphone is getting out of hand. 

New data from IDC says Android owned 75 percent of the smartphone market in the third quarter of 2012. Apple was a distant second with 14.9 percent of the market.

Android's unit shipments nearly doubled on a year over year basis, growing 91 percent. Apple was up 57 percent. Android is taking share from BlackBerry, Symbian, Linux, and others. 

Thus far, Android's incredible rise has had little impact on Apple's financial performance. It's still printing money. It's the world's most valuable company.

But, Tim Cook has to be worried that his company has become a niche player in the biggest global computing market.

Here's a table breaking it down:

Android

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Jay was the executive editor of Business Insider. He oversaw day-to-day coverage on the site. He started as an intern at Business Insider in 2007. Before becoming executive editor he was running SAI, the technology section of the site.He has a degree from the University of Delaware in economics and a master's in journalism from NYU.