Copy linkEmailFacebookWhatsAppXLinkedInBlueskyThreadsImpact Link
SaveSaved
This story is available exclusively to Business Insider
subscribers. Become an Insider
and start reading now.Have an account? .
At Andreessen Horowitz's annual Innovation Summit in November, a16z General Partner Angela Strange spoke about the history of the insurance industry and the tech companies that are helping to shape its future.
2018-12-09
Strange explains the difficulties that incumbent companies face, which is why no new insurance company has cracked the Fortune 500 list since before World War II.
With the advent of new data analysis technology however, Strange is confident that the insurance industry is bound for a seismic shift.
"The innovation we’ve seen over the last three centuries [in insurance] isn’t going to be nearly as exciting as what happens over the next three decades," she said.
We protect against our losses by sharing our risk, or pooling.
a16z
Farmers used to pool their crops at the end of their season. They would choose to give up a higher than average yield in good years, in order to mitigate loss in down years. And this is the fundamental concept behind insurance.
a16z
a16z
The first insurance market was actually a coffee shop in London. Helmsman would insure the content of their ships before going overseas.
a16z
a16z
The London Fire wiped out two-thirds of homes in the city and insurance went from a nice-to-have to a must-have.
a16z
a16z
Acquire customers, underwrite them, and manage claims — these concepts have developed, but have remained relatively the same.
a16z
Insurance is a $5 trillion market worldwide.
a16z
a16z
The government is also behind many other forms of insurance.
a16z
These major companies have all been around since before WWII.
a16z
Why hasn't there been more incumbents? Starting an insurance company is hard.
a16z
a16z
But the insurance industry is on its way to changing.
a16z
We’ve moved to a world where we can pretty much get anything we want on-demand.
a16z
a16z
The level of risk has increased so much that it's forcing the industry to react more quickly.
a16z
The most exciting story in insurance is a data story.
a16z
a16z
New insurance companies are targeting niche groups. Next Insurance, for instance, has insurance specifically for yoga instructors.
a16z
There are also companies focused on the type of insurance. If you buy a hedgehog, for instance, you might want insurance for your hedgehog from Bought By Many.
a16z
a16z
If you have a home, you’ve probably had to fill out a form like this with 40-60 questions.
a16z
Now with all your home’s information online, a company like Hippo can provide an insurance quote with one question: What’s your address?
a16z
Betterview simplifies the underwriting process for commercial insurance with satellite and drone imagery.
a16z
Other companies, like Health I.Q., are compiling entirely new sets of data to prove to insurance companies that their population of users are healthier and therefore, should have lower rates.
a16z
Until new data sets take off, it is difficult to tell who will have better behavior than others.
a16z
Businesses definitely think about insurance.
a16z
With new data, insurance will open up more widely to more markets and more people.
a16z
Lemonade gives a portion of their profits to causes to cut down on embellished claims.
a16z
a16z
The types of insurance companies that a16z likes:
a16z
Although the industry has grown a lot, the innovation we’ve seen over the last three centuries isn’t going to be nearly as exciting as what happens over the next three decades.
a16z
Insurance is going to become more accessible, and risk will be scored at a much more personal level.
a16z
a16z
Read next
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Business Insider tells the innovative stories you want to know
Nick Bastone is a former tech reporter at Business Insider, based in San Francisco. He reported on Google/Alphabet and various tech news.Nick previously covered social media and politics for Inside.com. Before Inside, he was the digital editor for a Bay Area publication called The Six Fifty.Got a tip? Contact this reporter via Signal or WhatsApp at +1 (209) 730-3387 using a non-work phone, Telegram at nickbastone, or Twitter DM at @nickbastone. (PR pitches by email only, please.)