Tech

Amazon Web Services got to thumb its nose at its competitors, again

andy jassy aws
Amazon Web Services boss Andy Jassy Matt Weinberger
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  • Amazon announced its quarterly earnings on Thursday showing off what looks like unstoppable growth for its cloud computing unit, Amazon Web Services. 
  • AWS reported a 49% jump in sales over the year-ago quarter and a corresponding leap in operating profit.
  • It also showcased some bragging-rights-worthy new customers.
  • And it all happened while Google was in the midst of its own big annual cloud computing conference, in which it tries to convince the world that it's ready to eat AWS's lunch.


Even while Google was hosting its major cloud computing conference in San Francisco this week, the 800-pound gorilla of the cloud market, Amazon Web Services, dropped a bombshell.

That bombshell was Amazon's quarterly earnings report in which it reported some stellar numbers for AWS. Sales grew 49% from the year-ago quarter to $6.11 billion, and operating profit grew too, to $1.64 billion, up from $916 million.

Plus, AWS got to brag about other important successes. For instance, AWS reminded everyone that it does have customers in the retail industry and that it just landed Zulily this quarter (a deal announced in June).  Zulily is a Seattle based ecommerce site best known for its deals on women's and kids clothes.

This deal is Amazon's way of saying that not every retailer is shunning it. Other retailers won't use AWS because parent company Amazon is a threat to them. In fact, Google Cloud CEO Diane Greene rather proudly announced this week that Target was a Google Cloud customer.

Beyond a new retail customer, Amazon also noted that it scored two more companies that are ditching their own data centers to go "all-in" on AWS, Irish airline Ryanair and video game company Epic Games, the maker of the wildly popular Fortnite game.

Data by the truckload

Amazon now has a growing roster of large enterprise companies that have decided not to renew the leases on their own servers, networks, storage and data center space and instead put all their software and data in AWS. 

Amazon Snowmobile
Amazon/Business Insider

Amazon even invented a system called the Snowball, a device that can vacuum up 100 terabytes of data at a time, to help companies unplug all or part of their private data centers and transfer data to Amazon's. If that's not enough, Amazon will rent them a semi-truck called the Snowmobile that can literally transfer a truckload of data at a time. 

Microsoft, with its long history of serving big enterprise business, likely has some customers that have also gone all-in on its cloud computing service, Azure. But we don't hear much about those companies. Microsoft is widely considered the No. 2 cloud player behind Amazon. It makes most of its cloud money selling online software, like Office 365. Where it competes head-to-head with Amazon, Microsoft is better known for what's known as "hybrid computing" where companies use the cloud for some of their IT needs and their own data centers for others.

Microsoft still makes a lot of money selling data center software to its customers, like server operating systems and databases. In fact it lumps that software into a business unit called "intelligent cloud" and it doesn't report Azure revenue numbers separately.

Meanwhile Google has yet to show off any large companies that have ditched their data centers for its cloud, although it is starting to showcase an impressive roster of big companies that are using its cloud for one reason or another. 

All this to say that, for all the saber rattling and trumpet blowing of Amazon's closest cloud competitors, Amazon remains in front. And with every large company that unplugs and goes all-in on Amazon, its lead grows even stronger.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.