Retail

Amazon is unleashing a new weapon in the grocery wars

Read in app
AmazonFresh Pickup
Amazon/YouTube

Amazon is launching a drive-up grocery service that allows customers to pick up online orders.

Called AmazonFresh Pickup, the new service allows customers to order groceries online, then set a time for pickup as soon as 15 minutes after they place the order.

At an AmazonFresh pickup location, employees will load the groceries into customers' cars. 

Amazon says customers can order thousands of groceries including meat, dairy, and fresh produce.

The service is free for Amazon Prime members, but it's only available in the Seattle area for now. 

There's no purchase minimum and customers can make unlimited orders, according to Amazon. 

Here's how it works: customers place an order using Amazon's app. 

AmazonFresh Pickup
Amazon/YouTube

Then they select a pickup time, which can be as soon as 15 minutes later. 

AmazonFresh Pickup
Amazon/YouTube

Amazon employees will pick out and package the groceries at an Amazon grocery store.

AmazonFresh Pickup
Amazon/YouTube

Then customers arrive at the AmazonFresh Pickup location, and their order is loaded into their car.

AmazonFresh Pickup
Amazon/YouTube

Here's a video explaining the whole process.

 

Read next

Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.