Tech

Amazon is now calling itself a 'transportation service provider'

Read in app
Amazon
Business Insider

For the first time, Amazon is calling itself a "transportation service provider," as seen in its annual 10-K filing

The company makes the classification in the "cost of sales" portion of the report (emphasis added):

Cost of sales primarily consists of the purchase price of consumer products, digital media content costs where we record revenue gross, including Prime Video and Prime Music, packaging supplies, sortation and delivery centers and related equipment costs, and inbound and outbound shipping costs, including where we are the transportation service provider.

In last year's report, the company simply said "inbound and outbound shipping costs, including sortation and delivery centers, and related equipment costs."

This change is significant following months of reports about Amazon taking steps to build its own delivery and logistics business to take full control of its fulfillment process.

In this week's earnings call, CFO Brian Olsavsky tried to assuage the fears of partners like UPS and FedEx by saying that even though it is building its own logistics business, it's not trying to replace anyone — just supplement them.

Despite that assurance, Baird Equity Capital sees this new turn of phrase as an indication that Amazon could be after its next $400 billion opportunity after all.

Analyst Colin Sebastian writes that the "tidbit" adds "further credibility to our view that Amazon will be creating a logistics service that ultimately competes with existing providers."

Although he doesn't expect Amazon to launch a full-fledged logistics business now, he thinks it's moving in that direction:

We continue to expect Amazon to add logistics primarily to meet its own growth, but over time, and in incremental fashion, we believe it is likely that Amazon will offer this expertise to third parties to help subsidize those costs.

Read next

Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.