Tech

AI is doing the work of 250 people at an energy company and satisfying customers better than trained workers, CEO says

Octopus Energy CEO Greg Jackson and former UK PM Boris Johnson stand by a pink car
Octopus Energy CEO Greg Jackson alongside former UK leader Boris Johnson. Leon Neal - WPA Pool /Getty Images
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The CEO of Octopus Energy, a UK-based household energy supplier, says artificial intelligence is doing the work of 250 people at the company. 

Writing in The Times of London, Greg Jackson said the company had been experimenting with AI for several months. He said the technology had been incorporated into company systems and staff began letting it reply to some customer emails in February.

Now, AI replied to more than a third of customer emails, which is the work of about 250 people, Jackson said.

He continued: "Emails written by AI delivered 80% customer satisfaction — comfortably better than the 65% achieved by skilled, trained people."

A representative for Octopus Energy told Insider: "Our team supervises the answers AI provides, so, for example, drafting a personalized response that a team member can review and then send on."

Workers at other companies recently reported on the experience of using AI tools to help carry out their work. One worker told Vice that OpenAI's ChatGPT did 80% of their job.

Jackson told the Times of London that the development was unlikely to lead to job losses at his company but that the pace of AI technology had the potential to cause "huge and rapid dislocation" to the job market.

In March, a report from Goldman Sachs found that generative AI tools like ChatGPT could lead to "significant disruption" in the labor market and affect around 300 million full-time jobs globally.

The report highlighted white-collar workers, especially those working in legal services and administration, as some of the most likely to be affected by new AI tools.

The report also said AI systems could boost global labor productivity and create new jobs.

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Beatrice Nolan was a tech reporter on the business news team in the UK. She joined Insider in January 2022 as a fellow on Business Insider's careers desk. Beatrice covered tech and the future of work, with a focus on artificial intelligence. Some of her stories and early experiments with ChatGPT are widely cited. Beatrice has also discussed her work covering AI trends on panels and radio shows, including NPR.She was based in Business Insider's London office and graduated from the University of  York with a bachelor's degree in English.Featured Articles:Artists say AI image generators are copying their style to make thousands of new images — and it's completely out of their control.ChatGPT was a black swan eventFinland is the world's happiest country, but Finns say we're confusing happiness for something elseThe world is splitting between those who use ChatGPT to get better, smarter, richer — and everyone elseThis man used AI to write and illustrate a children's book in one weekend. He wasn't prepared for the backlash.ChatGPT has only been around for 2 months and is causing untold chaosTwo professors who say they caught students cheating on essays with ChatGPT explain why AI plagiarism can be hard to proveChatGPT wrote college application essays. Admissions professionals said they passed for essays written by students but wouldn't have a chance at any top colleges.College professors are considering creative ways to stop students from using AI to cheatChatGPT wrote my cover letters. Here's how recruiters responded.