AI is rewriting the Big Tech org chart. See which roles are getting hit the most.

Silicon Valley, from the air
Silicon Valley, from the air Kirby Lee/Getty Images
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AI isn't replacing engineers so much as reshaping who else gets hired.

New data from SignalFire shows software engineers make up 55% of hiring at major tech companies, up from 46% in 2019, even as overall hiring remains below pre-pandemic levels.

Other functions are shrinking faster. While engineer hiring is down 11% since 2019, design hiring is down 48%, product management has fallen 39%, and marketing is down 36%.

The result is a leaner org chart built around technical talent, with fewer specialized support roles.

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Alistair Barr, global tech editor of Business Insider, smiles at the camera while wearing a blue and white striped shirt.
Alistair Barr
Alistair Barr is the driving force behind Business Insider's AI Insider franchise, including the AI Insider newsletter. Sign up here. Before that, he was Business Insider's Global Tech Editor and the Big Tech team leader at Bloomberg, following a reporting career at The Wall Street Journal, USA Today, Reuters, and MarketWatch. Alistair covers all things Big Tech, along with startups and venture capital. He writes analysis and columns about topics including AI, cloud computing, data centers, semiconductors, online search, e-commerce, EVs, robotics, and autonomous vehicles.