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One of the restaurants that's finally taking advantage of today's high tech advances is 4food—a trendy, futuristic burger joint located in the heart of midtown Manhattan.
2012-05-23
The restaurant has an interactive build-your-own-burger ordering system, and customers can trademark their creations and even get royalties if someone else orders their burger.
The chefs at 4food use a modified Japanese donut machine to make their patties, and track the inventory of fresh ingredients so that if they run out of an item, it's automatically reflected on the interactive menu online and in the restaurant.
Also, servers come out and take customer orders on iPads when it gets too crowded.
Find out how the masterminds behind 4food use technology online and offline to scale its business below:
Produced By: Kamelia Angelova & William Wei
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Will Wei was the Director of Video at Insider. He led the strategy and execution of video offerings for the Special Projects team.Previously, Will helped lead the Insider video team in his roles as Head of Production and Executive Producer. Before taking on a leadership role at Insider, Will was a video producer for Business Insider and Tech Insider.Will has produced interviews with Anthony Bourdain, Neil deGrasse Tyson, Chris Hadfield, Marques Brownlee, and many more.He spent a week driving across the country in a Tesla Model X with his colleague Graham Flanagan in 2017. They documented their journey every step of the way and showed what it was like to drive a Tesla and how the Supercharger network worked across America.In 2015, Will traveled to South Korea with his colleague Drake Baer. They went inside a dog cloning lab and walked viewers through the cloning process.He has also spent time in Detroit, where he spoke with realtors who uncovered the truth behind the city's $1 homes.Will has attended and covered events like CES in Las Vegas, Mobile World Congress in Barcelona, the World Economic Forum in Davos, Apple iPhone unveilings, Samsung Unpacked, and many more.He graduated from New York University, where he double-majored in journalism and economics.
